Build customer relationships using a strategic online marketing plan.

Protecting and consistently growing revenues on a limited marketing & sales budget continues to be a challenge. The tried and true growth principles of building a personalized relationship with our prospects & customers still ring true, however, the channels of communications have shifted. Online has now become the biggest marketplace.

How do you experience sales growth in this online world?

Join us to learn and walk through the following critical steps to success in the digital world:

• Communicate your brand identity and purpose
• Build a personalized relationship of trust and credibility
• Ensure you are in the proverbial ‘right place at the right time’

This session will enable your company to be strategic while doing more with less.

ABOUT THE PRESENTER

Parin Mody | Managing Partner, StratMg

Parin Mody founded StratMarketing Group, DBA – StratMg, from deep roots in manufacturing and sales-driven marketing. With a background in engineering, product marketing & business development at firms like Reed Business Information, 3Com Corp & US Robotics Corp, Parin knows the manufacturing industry well. That work experience—combined with an MBA in Marketing, Business Strategy, Technology & E-commerce from Northwestern University’s Kellogg Graduate School of Management—honed the expertise he now brings to StratMg’s manufacturing clients.

Since founding StratMg in 2010, Parin and his team have led successful projects for 150+ industrial manufacturing clients with over $200 million in attributable revenue impact. As a value-added marketing services provider, StratMg adheres to a philosophy of “Results. Period.” The company’s focus on results extends from Parin’s experience at Mardev-DM2, a division of Reed Business Information (RBI). In two years, under Parin’s leadership, new product development drove 40% of gross revenues, organic sales grew 30%, and customer wallet share increased by 15% through capitalizing on up-selling opportunities with existing accounts.

Manufacturing clients across the US, EMEA, & APAC regions expect and receive quantified, unambiguous organic sales growth when they partner with StratMg for marketing solutions. Examples of growth services include top-notch SEO, website development, online advertising, marketing automation, email marketing, direct mail, and tele-qualification. The StratMg team assists manufacturers with channel management, diversification, new customer acquisition, retention strategies, and tactical execution, all under the expert leadership of Parin Mody.

Contact Name: Kristy Johns
Contact Email: kjohns@imec.org