8-Week Training Program Begins in February 2022

• Weeks 1, 3, 5, and 7 feature 90-minute group training sessions.
• Weeks 2, 4, 6, and 8 feature 60-minute company-specific working sessions.

Small and mid-sized manufacturers have large growth opportunities awaiting in the world of business-to-business (B2B) digital sales. Combining group training with a 1-on-1 working sessions, the Do-It-With-You (DWY) series will teach small and mid-sized manufacturers the ins and outs of online marketing and selling to accelerate your digital transformation and ensure long-term success.

Registration allows 2 representatives per company to participate.

Session 1) Create a Buyer Persona of Your Ideal Customer

• Let’s Take a Deep Dive into Identifying Your Ideal Buyer Persona
• Identify Your Customer’s Frustrations, Challenges, Struggles and Goals
• Discover Where Your Customers Are Hanging Out and How to Connect With Them

Session 2) Make a Great First Webpression with Your Website

• Does Your Website Speak the Right Language to The Right Buyer?
• How To Create Web Pages That Speak to And Attract Your Ideal Buyers
• Explore How to Capture and Maximize Ecommerce Opportunities For Your Business

Session 3) Dominate Search Strategies

• Paid Vs. Unpaid Traffic to Your Website
• Learn How to Use FREE Google Tools To Make Your Sales Strategy Easier and More Effective (Google Analytics, Google Keyword Planner, Google My Business)
• Each participating company receives a full website audit report

Session 4) Get Offensive with Online Marketplaces and Social Media

• Explore Exciting Opportunities with Online Marketplaces for Your Business (Amazon, Walmart, Zoro)
• Get On the Offensive with Social Media Strategies To Connect With Ideal Buyers
• Converting Your Digital Marketing Strategies into Lead and eCommerce Sales

Presented in partnership with:

Registration Fee: $1,497 / company for up to 2 partcipants.

Contact Name: Kristy Johns

Contact Email: kjohns@imec.org