A well-defined brand is less about you – and all about your customer experience. Creating an effective brand for your manufacturing business is the process of developing and refining a long-lasting, rewarding relationship with your customers. Done well, it is an ongoing, two-way conversation about who you are, why you do what you do and how your customers will benefit.
 

In this webinar you’ll uncover methods to help you: 

• Develop a consistent narrative for your message, your Brand Promise, the “one thing” that aligns and directs the behaviors of your entire team;   

• Create your Brand Cornerstones – your value propositions and competitive advantages; 
• Bring together all of the elements which define and create your customer experience across every marketing channel. 

PRESENTERS

Geoffrey M. Bevington | President, Custom Direct, Inc.
As the owner of Custom Direct, Inc., Geoff has always worked to combine his passion for creativity and love of marketing to create a fulfilling career, combining his artistic impulses and pragmatic thinking to build and nurture ideas, people, and organizations.

Contact Name: Camryn Tunney

Contact Email ctunney@imec.org