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CREATE YOUR NARRATIVE: Why Branding is The Basis of Customer Experience
April 20, 2023 @ 11:30 am - 12:30 pm
![](https://www.madeinchicago.org/wp-content/uploads/sites/2/2023/04/IMEC-WEBSITE-PICTURES-23-OkhXfm.tmp_.png)
A well-defined brand is less about you – and all about your customer experience. Creating an effective brand for your manufacturing business is the process of developing and refining a long-lasting, rewarding relationship with your customers. Done well, it is an ongoing, two-way conversation about who you are, why you do what you do and how your customers will benefit.
In this webinar you’ll uncover methods to help you:
- Develop a consistent narrative for your message, your Brand Promise, the “one thing” that aligns and directs the behaviors of your entire team;
- Create your Brand Cornerstones – your value propositions and competitive advantages;
- Bring together all of the elements which define and create your customer experience across every marketing channel.
PRESENTERS
![](https://www.imec.org/wp-content/uploads/2023/04/Geoff-Bevington-PROFILE-_700x700-300x300.jpeg)
Geoff brings more than 35 years of entrepreneurial, business-building experience in direct, traditional, and digital marketing, working with B2B and B2C marketers as diverse as Nepsa Solutions, Carlson Energy, Cole-Parmer Instrument Company, ABUS North America, Edsal
Manufacturing, Discover Network, and Walgreens Beauty, to name a few..
Contact Name: Camryn Tunney
Contact Email ctunney@imec.org