Directory

James D. Roumeliotis | LinkedIn

James D. Roumeliotis

Lifestyle Entrepreneur, Author, Lecturer/Educator, and Strategic Advisor

View articles by James D. Roumeliotis

What Products and Services Must Do to Flourish: Increasing the Odds at Profiting in a Competitive Market

What Products and Services Must Do toâ€¦

January 6, 2020

7 likes4 comments

20 Steps to Launching a Food Company: Lessons from a Start-up in the Gluten-free Sector

20 Steps to Launching a Food Company:â€¦

June 4, 2017

13 likes4 comments

Brand Refresh: Re-branding Through aâ€¦

October 25, 2016

6 likes

Brand Equity: Building and Maintaining Itâ€¦

September 21, 2016

7 likes1 comment

Consumer Packaged Goods (CPG) Marketing Tactics: Spending Less and Generating More Exposure & Revenues

Consumer Packaged Goods (CPG) Marketingâ€¦

August 16, 2016

13 likes4 comments

The Challenger Brand: Going Up Against theâ€¦

July 24, 2016

6 likes1 comment

Identifying and Catering to the Discerning Consumer: Quality and Service Above All

Identifying and Catering to the Discerningâ€¦

June 20, 2016

5 likes

The Smell Of Exclusivity: Evolution of the Niche Perfume Market

The Smell Of Exclusivity: Evolution of theâ€¦

May 16, 2016

15 likes

Bold Leadership: 10 Ways to Eradicate Organizational Politics

Bold Leadership: 10 Ways to Eradicateâ€¦

March 17, 2016

6 likes2 comments

10 Pitfalls of Start-ups: How to Succeed Through the Initial Three Years and Beyond

10 Pitfalls of Start-ups: How to Succeedâ€¦

February 17, 2016

4 likes

Product Features vs Benefits: The Brandâ€¦

January 25, 2016

7 likes

Sound Branding: Exploiting the Auditory Human Sense for Multi-sensory Communication

Sound Branding: Exploiting the Auditoryâ€¦

January 12, 2016

5 likes4 comments

Creating Purchase Desire by Means of Alluring Product and Package Design

Creating Purchase Desire by Means ofâ€¦

December 20, 2015

3 likes

Branding by Design: The Impact of Fashion on the Automobile Industry

Branding by Design: The Impact of Fashion onâ€¦

December 1, 2015

11 likes2 comments

The Ultra Luxury Purveyors: Lessons from brands catering to the richest 1 percent

The Ultra Luxury Purveyors: Lessons fromâ€¦

November 20, 2015

9 likes2 comments

Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly

Exceeding the Hotel Guest Experience:â€¦

November 8, 2015

8 likes1 comment

The Sensuous Brand: How to create allureâ€¦

October 18, 2015

10 likes6 comments

Perceived Quality: Why Brands Are Intangible

Perceived Quality: Why Brands Are Intangible

October 4, 2015

6 likes2 comments

Identifying and Catering to the Discerning Consumer: Quality and Service Above All

Identifying and Catering to the Discerningâ€¦

September 24, 2015

18 likes1 comment

Mass Customization & Personalization: Theâ€¦

September 9, 2015

22 likes2 comments