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Chris Lukehurst | LinkedIn
Chris Lukehurst

Chris Lukehurst

Director at The Marketing Clinic with expertise in Consumer Psychology and Market Research

View articles by Chris Lukehurst

Stay Relevant or Fade Away: How Consumer Psychology Can Save Your Brand

Stay Relevant or Fade Away: How Consumer…

November 12, 2024

1 like

Air Fryers, an opportunity or a fad?

Air Fryers, an opportunity or a fad?

November 12, 2024

4 likes

Are You Truly Consumer-Centric? Here’s How to Tell—and Why It Matters

Are You Truly Consumer-Centric? Here’s How…

November 7, 2024

3 likes

Reviving a Legacy: How Nestlé Pakistan Turned Milk Pak’s Decline into a Comeback Story

Reviving a Legacy: How Nestlé Pakistan…

October 31, 2024

1 like

Transforming Trust: How Sensory Insights Helped Voltaren Strengthen Consumer Belief.

Transforming Trust: How Sensory Insights…

October 30, 2024

1 like

Unlocking Growth: How Nestlé Transformed Consumer Insights into a Game-Changing Product for East and Southern Africa

Unlocking Growth: How Nestlé Transformed…

October 29, 2024

5 likes

Aligning Product Experience with Sustainability: Building Lasting Consumer Connections

Aligning Product Experience with…

October 23, 2024

1 like

Understanding Your Customers: Beyond Data and Surface-Level Insights

Understanding Your Customers: Beyond Data…

October 17, 2024

4 likes


Embracing Change: The Dynamics of Innovation and Adaptation

Embracing Change: The Dynamics of Innovation…

October 15, 2024

4 likes

The Psychology of Taste: Why Flavour Isn’t Everything in Product Development

The Psychology of Taste: Why Flavour Isn’t…

October 14, 2024

1 like

Beyond Classic Marketing: Tapping into Consumer Psychology for Success

Beyond Classic Marketing: Tapping into…

October 7, 2024

4 likes

Managing Heritage Brands in Fast-Moving Markets

Managing Heritage Brands in Fast-Moving…

October 3, 2024

7 likes

The Metaverse: Brand Opportunity or Threat?

The Metaverse: Brand Opportunity or Threat?

October 2, 2024

2 likes

Beyond the Metrics: Understanding the Full Emotional Recipe of Consumer Experiences

Beyond the Metrics: Understanding the Full…

September 30, 2024

Mapping the Emotional Journey: Discover What Truly Sets Your Brand Apart

Mapping the Emotional Journey: Discover What…

September 26, 2024

2 likes

Engaging the Elephant: The Dual Role of Emotion and Reason in Consumer Behaviour

Engaging the Elephant: The Dual Role of…

September 24, 2024

2 likes

Navigating New Experiences: The Power of Familiarity in Consumer Choices

Navigating New Experiences: The Power of…

September 23, 2024

5 likes

The Emotional Power of Freshness: It's Not What You Think

The Emotional Power of Freshness: It's Not…

September 19, 2024

2 likes

“We Eat What We Are” — The Emotional Journey of Food Choices

“We Eat What We Are” — The Emotional Journey…

September 17, 2024

2 likes1 comment

Navigating Brand Longevity: Understanding the Synergy Beyond the Obvious

Navigating Brand Longevity: Understanding…

September 13, 2024

6 likes