Design2Win

Design2Win

Business Consulting and Services

Models to win every shopping trip with the right brand in the right pack size at the right price in the right channel

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CONTEXT --Most CPG companies have areas where brands, packs, prices, and promotions conflict rather than complement. --Most CPG companies don’t have a clearly articulated trade architecture. ***************************************************************************************************************** DESIGN 2 WIN (d2w) WHY? d2w is critical for organizations and brands to win with shoppers at each of their shopping trips and buying occasions. WHAT? d2w is an integrated framework that helps deliver the right Brand<>Price<>Pack combo for each shopper in each of the channels for each occasion…. thereby moving the demand curve forward. HOW? This is achieved through a careful arrangement of vectors across price, pack, sub/brand, channel, and more. ***************************************************************************************************************** BUSINESS IMPACT - 5%-15% UP :: Demand & Growth Down :: Costs & Channel conflicts ****************************************************************************************************************

Website
https://www.strategii.works/design-2-win
Industry
Business Consulting and Services
Company size
2-10 employees
Founded
2018

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