Coaching Qualifications Are Expensive

A coaching qualification costs a pretty penny, but there are tens of thousands of qualified coaches who believe that the experience, and the skills gained are worth it.

Many of those same coaches, once they have their qualification, set out to build a coaching business. Most of them (the statistic is 82%) fail to do so.

Why Do So Many Coaches Fail?

Once newly qualified coaches realise that things aren't going to plan, that there are no clients waiting for them outside the classroom door as soon as they finish their qualification, those coaches set off on what has become a predictable journey.

First they try giving strategy sessions to everyone they can think of, and visit every single networking event they can find to deliver some more. Yes, they might pick up the odd client, but businesses don't thrive on the odd client. This isn't what they expected, but it is what happens - all the time!

Next they hop online. Facebook is FULL of groups for coaches. They join these and ask questions like 'how did you get your first 10 clients' or 'what structure do you use for your sales funnel?' and wait for the answer to their problems. Of course, it doesn't arrive. What does are hundreds of coaches who tell you that they work with coaches like you to help them sort this out and they'll PM you. They might be brilliant at helping you, they might not, who knows?

Another other place that coaches go, is to the free and then paid online course. They sign up for course after course after course - many of which go unwatched - yet nothing seems to offer them what they're looking for: A clear, concise path through the nonsense.

Here's a thing; you'd never have approached getting your coaching qualification in this way, would you?

Just Imagine...

If you decided you wanted to become a coach, and unsure about how to become one, you joined lots of groups for coaches.

You ask questions like 'how do I start to coach?' and 'what kind of things do coaches ask?' or 'what question should I use at the beginning of a coaching session?' and you get hundreds of answers, all slightly different.

You trawl through them and understand that your first question to your client could be:

• May I coach you?
• How can I powerfully serve you today?
• What's coming up for you at the moment?
• What 'wins' did you have this week?
• What do you want the outcome of this session to be?

I could go on. These are genuine answers to that very question, that I found in a Facebook group.

How is a new coach supposed to know which of those questions is right? Or the best? Or more relevantly, the best for them and their client?

If they choose one, what do they do with the answer they get?

Clearly, it's a mad suggestion, right? You'd never believe that you could learn the delivery skills (the coaching skills) your business needs from a Facebook group.

The right answer for anyone who wants to become a coach is to take a course that leads to a qualification. Yes, they're expensive in terms of time and energy as well as money, but they're worth it. I've never met anyone who didn't believe that the effort required to complete their coaching qualification wasn't worth it.

The Million Dollar Question

Why then, do coaches feel that they should be able to find the other 50% of their coaching business (the business development skills) from a Facebook group, or a free online course, or a downloadable PDF, or a generic paid online course?

Make no mistake, there are two halves to your coaching business. The delivery side - the bit you do with the client - and the 'creating the opportunities to do the delivery' side. The latter is business development and it is a full half of the skills you require to have a successful coaching business.

In the same way that you wouldn't swap your coaching qualification for a load of random comments from strangers, why on earth would you do exactly that on the business development side?

What price do you put on success? How much is an emotionally and financially fulfilling coaching business worth?

What We Do Works

If you've reached the end of the line with your searching for answers in Facebook groups etc, then perhaps we should talk?

We work with lots of coaches just like you, who are passionate about helping people if only they could find people who wanted to pay for their help.

In the same way that you were taught, step-by-step how to coach, we can teach you step-by-step how to market and sell your coaching. The process we teach is comfortable and simple. And it works.

Better yet, you get to work 1:1 with your mentor so you're not being held up by anyone who takes longer than you to assimilate information, or feeling daft because others learn faster than you.

Yes, it costs money - of course it does! You wouldn't have expected to get your coaching course for free, would you? So why would you expect your business development training to be free?

What Is The Cost?

Our mentoring package costs £2950.

Want to talk? This is my diary.