The holidays bring out the best in all of us. When we interrupt our lives to give, socialize, and celebrate, a funny thing happens. We become more sentimental and more grateful for our everyday blessings – such as good health, a loving spouse, and spirited grandchildren.

However, the holidays don’t always bring out the best in our insurance sales results. Many insurance agents have been tempted to relax efforts amidst all the joy. After all, no one wants to buy (or sell) insurance during the holidays – right?

Today, I’d like to challenge that assumption.

In fact, the holiday season may be one of the best times to offer paycheck protection.

Here’s why:

While the holiday season is uncovering a kinder, gentler you, it’s also inspiring a little introspection for many of your prospects.

They’re making their lists, checking them twice, and discovering there aren’t that many tangible things they really need. If you don’t believe this, watch and see how many gift cards are exchanged.

More than stuff, what people really yearn for is peace of mind – the contentment that comes with knowing that the family will be financially secure no matter what happens.

Let me guess … you agree that peace of mind is important, but you’re still squeamish about the idea of selling during holidays?

You’re not alone. To clear this mental hurdle, you to need to re-categorize the important work you do. You’re not just selling – you’re sharing an essential gift. You’re not just earning a living – you’re saving a financial future.

Gift #1: Insurability. Everyone is invincible until the day they’re not. And, everyone is insurable until the day they’re diagnosed.

Gift #2: Financial security. It can be difficult to get prospects to slow down and think about what’s at stake in the daily hustle and bustle. However, during the holiday season, your clients are already in a more reflective state of mind. They’re more aware of their blessings and their vulnerabilities. They’re also more generous (just ask charities and nonprofits). It’s an ideal time to ask them to consider protecting what matters most.

Gift #3: The feel-good factor. When you buy things – like shoes or smartphones â€“ the warm feeling may last a day, maybe even a week. When you buy experiences, the satisfaction lingers for years. What’s heartwarming is the feel-good feeling of securing income protection.

For your client, it evokes the personal pride of doing the right thing for their family. Offer your clients, financial security, and the feel-good factor. Your business will skyrocket. 

Let us help you recruit quality agents and advisors TODAY! Check out our website to place your business now through 2019 and 2020!