What's up friends!?

After my message a few days ago (here's that if you missed it) where I announced that I was re-launching my personal brand...I anticipated that some people would be thinking…

What do you mean “I’m back?” Did you leave?

“I’ve been seeing your posts on LinkedIn still, doesn’t look like you went anywhere”

Here’s the deal.

I haven’t actually done any work in the last year plus.

Over the last year, any content you’ve seen from me hasn’t actually been written by me. I had given the company that acquired my business a one year license to use my personal likeness. This is an important component of selling a business that you are the face of. That year ended recently.

But it’s not just the last year.

Even before that, my marketing department was writing all the content that was published under my name. Emails, social posts, linkedin newsletters, etc.

This is the first time I’ve really sat down to write copy in many years.

With my last company, I built a marketing system that worked for me, with others doing the majority of the work. It’s something that I’m really proud of. I think it’s one of the greatest things you can do to grow a business. Maybe it’s essential.

Am I super pumped to be writing copy again? Not really. So why do it?

It’s part of the equation for how I can now grow my new business and work just a few hours a week. It's the single most effective place I can put my energy, and then replicate it in a number of ways to create a lot of leverage in my marketing.

Writing one personal message to you each week is something I’ve committed to doing, it takes me about an hour or less, and it makes everything else possible.

I’ll talk more soon about how I’ll be leveraging that one message each week to create a lot of marketing firepower.

This is one of the things in my “Blueprint” for how I've grown multiple businesses from $0 to making a lot of $. Creating marketing systems that work for you.

Whether you are a 1 person show, or if you have a team around you…this still applies and there is always room to do better.

Challenge yourself to come up with 1 new way you can leverage your investment (could be $ or time) in marketing better, and I bet you'll quickly see how this is a pretty easy path to getting more firepower without doing more work.

I’m looking forward to sharing with you some of the ways I've done it. From when I was just a 1 man shop working out of my house, all the way to growing a team of 100+, and well…now it seems I am back again to a 1 man shop.

I think you’ll get some value out of the things I’ll be sharing here. Creating leverage and replicating yourself is one of the most surefire paths toward success.

Related to what I said above, on working only a few hours each week…

In a few days I'm gonna share with you my “criteria roadmap” filter which I’m using for creating my new business model.

Wherever you are on your path, I hope it will give you a fresh lens to consider things through.

Stay tuned for that!

And also stay tuned for some other exciting things I am announcing soon including giving you full access to my BLUEPRINT.

Talk to you soon,

Josh

Josh Turner

Multiple times Inc 500 + 5000, Sold multiple business for 7 figures plus, WSJ Bestselling author, working less hours and doing great at it.