Today I thought I would write something different to you, something NEW...

After over 12 years of using LinkedIn & Social Selling daily, and over 6 years now of running my businesses The Daily Sales and Daniel Disney - Speaker/Trainer/Author , I thought I would start to let you in to what's happening behind the scenes 👀

I'll share what has been working best for me on LinkedIn, Sales Navigator and Social Selling. I'll share what hasn't worked well, what I'm changing, testing and most importantly what is working well for the companies that I work with all over the world.

REAL INSIGHTS

NO FLUFF 

Just pure value, tips, strategies, templates and insights for you and your teams. And today I have got some HUGE LinkedIn, Social Selling & Sales Navigator tips and tricks for you 😊

Ready? Let's dig in! January 2024 Business Activity:

• 8 SKO's & Keynotes Delivered (3 in-person, 5 virtual) 
• 5 LinkedIn & Sales Navigator training sessions delivered (1 in-person, 4 virtual)
• 3 LinkedIn growth consultancy sessions delivered (all virtual) 
• 568 leads generated for The Daily Sales sponsor partners
• New studio built for huge podcast launch this year (£2,500+ spent on equipment)
• Trips being planned for SKO's, keynotes, conferences and training to New York, South Africa, Croatia, Berlin and Vancouver. 

In January 2024 I generated a 20% increase in inbound leads from LinkedIn with one simple thing (and a little extra twist added by me)...

The LinkedIn Button 

These were launched late 2023 as a feature for premium LinkedIn or Sales Navigator users and give you the opportunity to add a clickable link to your LinkedIn profile. You can direct people to your website, special landing page, downloadable content, YouTube video, whatever you want.

IMPORTANT POINT - This button isn't effective on its own. If you don't have a fully optimised profile and aren't sharing good content on a consistent basis, then the button on it's own is unlikely to work very well! You need a strong profile built to convert, and you need to share the right content to drive the right people to your LinkedIn profile.

The Daniel Disney twist....

LinkedIn only gives you the opportunity to add one link (which is great by the way!) but if like me you have multiple services, businesses or offerings, one link isn't enough. So I decided to extend my single link with a Linktree, a site that allows you to list multiple links through one single link. 

You can see my personal one right here.

Since adding the link and Linktree extension my inbound LinkedIn leads have gone up consistently, and in January 2024 they went up 20%, with the quality of each lead incredibly high. 

Sales Navigator is an incredible tool (but I will always say it's not for EVERYONE). However when used right it can be a game changer for business and sales. 

One of my favourite features (and this isn't including the newly launched relationship maps and Account IQ features!) is the lead suggestions that they send weekly. Across January 2024 they sent me 257 total leads. NOTE - As I'm writing this I've just had this weeks email from Sales Nav with 76 new lead suggestions! 

Based of the details you input to Sales Nav about your target customers (extremely detailed and targeted with their extensive filters), these leads are delivered to your inbox and Sales Nav account. 

Now of course they're not all perfect, I personally find that I qualify between 20% - 40%, but the thing to remember is these are all generated via Sales Nav with no work by you! 

If you're using, or about to start using, Sales Navigator, I'm running a 2.5 hour online LIVE Sales Nav Masterclass on Thursday 22nd February 2024. There is an early bird price on tickets at the moment but I am giving away FREE tickets here as well! 

There is one thing working extremely well on LinkedIn and in Social Selling and that is....

REAL

RESULTS

What I mean by that is people sharing REAL RESULTS that they're generating for their customers. Yes everyone loves all of these influencers, everyone loves a deep personal story or someone overcoming some sort of adversity. That might get you some likes and comments, but when it comes to generating business people want to know you can actually do something for them.

This is why in 2024 there is huge demand, and response, to posts that highlight real ROI achieved for customers.

And this isn't just for posts and content, this is for messages as well.

The top performing LinkedIn Social Selling message template for me and for all of the companies I work with around the world is "The ROI Template". 

This template focuses heavily on sharing an ROI you recently achieved for a similar company to the one you're messaging. The more real/authentic or proven the ROI, the more effective it will be. 

Other current LinkedIn & Social Selling observations from January 2024:

• Longer written text posts on LinkedIn are generating much higher engagement which is good because you can give even more value through them.
• Memes are hit and miss, new high quality memes are still performing strong though.
• Video engagement is growing as is the quality of video people are sharing. Companies are now building mini-studios for their teams to record YouTube style content.
• Audio messages are generating the highest return for me and companies that I work with, performing higher than written and video messages.

BIG PODCAST NEWS COMING SOON...

I've got some HUGE podcast news coming later this month which I cannot wait to share, but needless to say I'm going big on podcasts this year. 

What I did share on Friday and you can see above is I have spared no expense on creating the highest quality podcast studio. Over £2,500+ spent on the best camera, microphone, studio lighting, neon lights and other equipment to bring the highest quality podcast out there. 

PLUS I'll be using this new studio to record the BIGGEST & BEST LinkedIn, Social Selling & Sales Navigator training programme out there. Over the next few months I'll be building something pretty epic that will help LinkedIn users and social sellers all over the world. 

CURRENT IN-DEMAND SKO & KEYNOTE TOPICS

I thought I would end this newsletter by sharing some of the most popular keynotes I'm delivering at the moment:

• The £1,000,000 LinkedIn Message
• Journey to 1,000,000 LinkedIn Followers 
• Social Selling In Just 15 Minutes Per Day
• Top Social Selling Trends 2024 
• Advanced Social Selling Strategies
• Mastering Sales Navigator In 2024
• Building An Industry-Leading Personal Brand 

Plus tonnes of custom-created keynotes as well. 

Whether it's in-person or virtual, the one thing you can count on is that my session will be FULL of energy and passion and will get your audience, company or sales team ready to go!  I'm nearly fully booked for January & February 2024 and have bookings coming in all the way through to October 2024 but I do have slots available and can offer:

• Global in-person keynote sessions
• Live online virtual keynote sessions
• Books to include as gifts for delegates 
• Online training courses to include
• Custom sessions built for your event or company

If you're interested in exploring please feel free to email me direct with details on your event at danieldisney@thedailysales.net

Right, I hope you've enjoyed this new newsletter!

Please do send any feedback, my plan is to share this once per month at the start to help show you what is working in real time. I'll share as many examples, templates and insights from all across the world to help you and your teams ROCK LinkedIn, Social Selling & Sales Navigator this year. 

If you have any questions at all or want to explore working with me please don't hesitate to get in touch.

Your Social Selling friend,