Introduction 

Marie Management is your business consulting firm that specializes in hybrid models nationally and internationally. Our system requires our consultants to address the structure, development, operations and execution of each business function and or department. With this method, we ensure that all businesses have the proper systems and strategies in place to maximize impact and revenue.

Description 

Traditionally you will hear organizations and firms direct nonprofit organizations to for-profit methods of marketing prior to engaging them in the community first. I've never quite understood this, but I learned that it's primarily because everybody's in business for themselves. However, we encourage nonprofit organizations to start marketing efforts from within. Engaging volunteers, staff, board members, managers and executives in the thorough communication of the organization.

Structure 

When structuring marketing and advertising efforts, and organization must first understand that messaging within the organization must be aligned first. Everything from branding, documentation distribution, answering the phone, returning fax, voice mails, email signatures, etc must be congruent. We find that most organizations, no matter the size, skip over all other means of properly structuring a nonprofit and jump right into marketing and advertising. Structure outreach programs and initiatives, develop community engagement practices and develop a means for your existing stakeholders to inform someone else of the services you provide. Do these things long before a marketing and advertising budget can be spent on the items within the development section of this article.

Development 

After you have structured how the organization will practice daily marketing and advertising techniques, then you are ready to develop a solid plan for high level strategy. Nonprofits must contribute a portion of all proceeds earned to the marketing and advertising budget that will provide exposure in the areas of:

Marketing: the action or business of promoting and selling products or services, including market research and advertising.

• Product, Program, Service Packaging
• Product, Program, Service Placement
• Collateral Materials, Printing and Distribution

Advertising: the activity or profession of producing advertisements for commercial products or services. Examples:

• Television Ads
• Radio Ads
• Internet Ads
• Social Media Ads

Public Relations: the professional maintenance of a favorable public image by a company or other organization or a famous person.

• Press Releases and Activities
• Promotion Events
• Publicity Events
• Internal and External Messaging

Operations 

What you'll find most times is nonprofit organizations are only doing one of these very well, if at all. And that is typically because a for-profit firm has been hired without expertise in the nonprofit space, rang up an extreme bill and did not deliver an appropriate marketing mix of all the necessary activities needed. However, when its time to organize the operations behind the properly delivered, structured and development marketing and advertising plan, the organization has to outline how these activities will be practiced on a daily basis.

The organization will have to outline a daily, monthly, quarterly and annual practice of how each activity will be measured on effectiveness. Some marketing, advertising and public relations activities work for some nonprofits and do not for others. This is why you'll hear our friends in that space say, "It's all about testing." Be sure to ask for a case study of marketing, advertising and public relations practices that have worked for your type of nonprofit organization before you hire them. Otherwise you will have another document that takes up dust in your office and blows the budget for nothing more than a copy-paste research study.

Execution

When you are pleased with the marketing, advertising and public relations mix you have received, it's time to execute, measure and deliver the recommendations on a daily basis. Remember that the average monthly budget for these activities is $5,000-$10,000. Be sure to plan for a portion of all of your revenue to contribute to it on a regular basis.

Do not accept a marketing, advertising and public relations plan that is beyond your current or expected budget. If you have not determined this type of a budget, request an outline and begin building relationships with individuals that support your cause enough to provide the services. My ultimate favorite execution method in this area is to locate firms that specialize in our type of business, the normally work within our budgets and understand our limitations.

For more help on how to execute this process on behalf of your organization, download our free ebook here.  

Conclusion

Marie Management is a consulting firm designed to build the following business models:

• Hybrid Model Nonprofit: Adding a nonprofit to an existing for-profit business.
• Hybrid Model For-Profit: Adding a for-profit to an existing nonprofit business.
• Hybrid Model Brand: Building an entrepreneurs personal brand, for-profit and nonprofit collectively.

We specialize in hybrid models and love ensuring that entrepreneurs utilize excess profits for the purposes close to their hearts. Our entrepreneurs benefit greatly from having a firm that not only consults in both sectors, but manages in them as well. 

For immediate assistance in structuring, developing, operating and or executing your nonprofit organization, schedule your consultation here. 

To learn and implement these practices and much more at your own pace, attend our course here. 

For regular updates on everything nonprofit organizations, follow us on facebook, twitter and instagram platforms @mariemanagement. 

Thank you for choosing to build your nonprofit correctly the 1st time. See you in service! 

Jazzmine Nolan MPA 

Marie Management 

Creating and Expanding Magical Nonprofits for Extraordinary Purposes. 

W: www.marie-management.com 

E: jnolan@marie-management.com