In today's fast-paced world, guests expect nothing less than a seamless and hassle-free experience when visiting theme parks, resorts, and leisure destinations.

Nearly 70% of respondents to Oracle’s theme park trends report said long queues are the worst thing about theme parks, while 60% said they would like to be able to understand which areas of the park are busiest to avoid the crowds. This paints a clear picture: queues are a huge barrier to a positive guest experience. And, as an industry driven by great guest experiences, we need to liberate guests from their pain.

Long waits create agitation and stress, harming guest experience and their propensity to engage with other aspects of the attraction. And, in many cases, the threat of long wait times can keep people from visiting altogether. But, by leveraging technologies that help guests feel more in control of their line-waiting experience, venues can transform the queuing process from a potential negative into a positive aspect of the overall visit.

According to a Salesforce report, 72% of customers were more inclined to recommend a company to more than six people if they had a positive experience. Happy guests become brand advocates. They are more likely to spend more at your venue, return for repeat visits, and recommend your park or attraction to their friends and family.

As the leisure and entertainment industry continues to invest in new attractions and amenities, securing customer approval becomes paramount for achieving ideal return on investment. This approval hinges on venues’ ability to guarantee guests two fundamental elements: 1) ample time available to enjoy all a venue has to offer, and 2) positive experiences throughout their visit. Seamless queuing is not just a convenience, but a strategic imperative.

At accesso, we develop cutting-edge technologies that will ensure the positive, seamless experiences modern guests have come to expect. For more than 20 years, our patented virtual queuing technology has served as the gold standard in queue management for theme parks and attractions internationally, saving guests more than 300 million minutes in line to date. And our latest queuing solution – Qview℠ – is changing the game by revolutionizing wait time estimation and reporting practices for our industry.

Our Qview system – recognized this week as a “Best New Product” for the attractions industry by IAAPA, the largest international trade association for amusement facilities worldwide – leverages real-time queue images and cutting-edge machine learning to accurately count guests in line. By combining this technology with exit sensors, Qview comprehensively gauges the current queue length and progress, offering operators and their guests precise and up-to-the-minute wait times. By doing away with manual counting methods and empowering an accurate, informed view of attraction wait times – at any given point throughout the day – Qview effectively eliminates the risk of inaccurate or inconsistent wait time data.

As guest expectations for clarity, convenience and ease increase, operators need a more dependable and efficient solution for managing wait times. With Qview, theme parks and attractions can significantly enhance the guest experience by eliminating the frustration of waiting in unclear lines, allowing guests to spend their time and money freely.

In an ever-evolving world of leisure and entertainment, accesso’s award-winning product set ensures guests spend less time waiting and more time relishing their experiences. Today’s guest has made their priorities clear, and we’re proud to lead the industry in delivering solutions that align with consumers’ evolving needs.