#1 LAUNCHING YOUR FIRST MARKETING CAMPAIGN? 20 TIPS FOR STARTUPS

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting it wrong could mean losing out on critical early sales. But while it’s important to start with a plan, designing your first campaign doesn’t need to be stressful. Here, the marketing experts share their best advice for startups and how they can make the best first impression possible.

#2 WHEN SHOULD STARTUPS SCALE?

Success seems to hinge on knowing when to seize the opportunity to expand and when to bide your time. The question is: Does the “fast and furious” or “slow and steady” approach to scaling reign supreme in the race to startup success? Within Silicon Valley circles, many advocate that rapidly expanding your business, or scaling quickly, stands out as one of the most effective strategies to gain global traction and establish a formidable position in the market. 

#3 US VC FEMALE FOUNDERS DASHBOARD

VC funding for female founders has stabilized after dropping sharply from 2021 highs. In recent years, US companies founded or co-founded by women have received a smaller share of total deals compared to previous years. However, those companies continue to grow their share of capital raised. The dashboard below dives into US investment trends for women startup founders over the last 16 years with data on deal counts and capital raised. 

#4 DO LEAN STARTUP METHODS WORK FOR DEEP TECH?

Over the last decade, a niche slice of the tech sector has delivered some of its most impressive breakthroughs. Deep-tech innovation — the practice of harnessing the most recent advancements in scientific understanding to create technologies that were previously inconceivable — has delivered groundbreaking companies like SpaceX and products such as mRNA vaccines.

#5 10 BEST AI PITCH DECK GENERATORS

In the dynamic world of startups and entrepreneurship, making a compelling pitch is crucial for securing funding and support. The art of crafting an effective pitch deck has evolved, with AI-powered tools revolutionizing the way entrepreneurs and businesses present their ideas. These innovative platforms not only streamline the process of creating impactful presentations but also infuse them with data-driven insights and cutting-edge designs.

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