Selling at its most fundamental level is the influence of the mind.

As a salesperson, if you are not influencing your customers and leave the customer to decide on an item, you are not truly a salesperson. You are someone who takes an order.

There is an influence you must take over the minds of those who come in to buy a product or service from you. This mind power influences people to make those purchases and to sell these services. Selling is a science and it takes a person understanding that science to succeed. Let’s take a moment to look at what mind power is, so you can better use it.

Proper Mind Power

When you arrange your thoughts about a particular product or service, you then guide the customer to logically follow your train of thought to come to the same conclusion. Sales people will introduce new arguments and attitudes to a customer that in turn will look at something with a newly found interest and will then proceed to purchase it, with a sense of confidence.

A salesperson who reads the face and mannerisms of a person cannot be faulted for how they process a sale. This get results albeit, last minute ones. But as the buyer lowers their guard, they are more likely to learn the facts about a particular item, rather than to grow defensive and reject what you’re attempting to sell them, purely out of self-preservation. As you guide them to become more enthusiastic, you are using your mind power to guide them. This helps you to sell any good and service you have to offer.

This form of mind control is perfectly legal. You aren’t hypnotizing them, you haven’t mesmerized them, you are making a sale to a sober, sane individual in a manner that does not take advantage of them in any way, shape or form. It is just a highly effective and proven technique that successful sales people in the know have used for many years.

Now that you know this, it is a good idea to look at mind power and to understand legitimate ways you can use it.

The sales rep discovers a buyer doesn’t like a product, because they don’t fully understand the features and benefits. When they explain these items, the buyer becomes compelled to buy, as they finally understand.

A sales rep sees a buyer is excited and prone to impulse buying. So they enthusiastically discuss the product and the buyer pounces on the chance to own the product.

A difficult customer is showing a great deal of resistance. The buyer slowly warms up and finally shows some interest in a product or service and the sales rep closes the deal in that precise moment.

Yes, these examples are ones that are simple and to the point. However, they do help you to gain a better understanding of what mind power is. After all, you’ve likely already used mind power in some form in your daily routines, but you didn’t realize it at the time. Chances are, the customer that you were working with also had no idea. But it was still something that was simple, effective and now that you know what it is, you can continue to use it time and time again.

The overall formula for developing your mind power is incredibly easy. All you need to do is to study each of your five senses and understand how they influence your mind. When you have that in hand, you can then expand on what you’ve learned and become successful.

Gregg Swanson is a successful sales consultant and experienced sales performance coach.  He owns Warrior Mind Coach and specializes in the development of mental strength to achieve maximum performance.  You can grab his complementary mini eBook, “How To Make Change Easy” by going HERE.