Help and Marketing
http://caminhocuiaba.blogspot.com/2012/01/voce-quer-ser-curado.html

Help and Marketing

I am not moved at all by the many initiatives that exist to raise funds for people with rare diseases or expensive treatments. Why is that? I believe it's because the intention is to fundraise for a specific case and simply treat it as a tug-of-war.

I have become accustomed to seeing MANY beggars and homeless people on the streets, with no care from anyone, and even though I know them personally (I know their names and even surnames because they have them), I just wish they could resume their lives, and I could greet them like any other person.

Due to my emotional limitations, I simply feel that privileging someone for a particular fate is unfair. The suffering I see on the streets does not choose a name, gender, religion, or color. Suffering is universal, and that's what affects me. Moreover, advocating for one person in particular almost always means not choosing another, who is just as important as the first.

Approach technologies for people in street situations, in this sense, simply do not work because they are based on discovering specific ailments and predetermined outcomes when a person, at first, just needs a bit of empathy and some support. From there, and only from there, they will self-identify as a patient and accept treatment or assistance.

Helping the more than 100 thousand homeless in California and the tens of thousands of beggars and homeless people in Brazilian cities requires much more than will and technology but simply convincing people who already help them that they really can COMPLETELY get out of that situation. And that it must be done urgently and with no intention of capturing or publicizing results. The result is only the life that is resumed or the death that has been left behind.

(Rodrigo Contrera)

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