Four AP reporters freed 2,000 slaves. Reporters in 80 countries kept a secret that exposed theft and corruption at the highest levels of governments. As PIOs and emergency responders, it is easy to be dazzled by social media. But how often do bloggers call you to get confirmation or attribution? When was the last time you saw a retraction for a lie on Twitter?...Journalists are not perfect, but we would not be free without a free press... Yes, I cover social media in all of my communications training, but always with a comparable lesson on media relations. As we serve the public during a crisis, traditional news outlets must remain a critical tool in our toolbox...If you agree, please consider joining me on May 3 to contribute to quality journalism:

https://bigdayofgiving.org/npo/sacramento-press-club