The Golden Rule of SEO: Content is King.

If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons:

• Engages the reader
• Increases search engine rankings and traffic
• Promotes the likelihood of quality links from other sites

I’ve seen more than my share of companies who depend too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.

We see well established companies make this mistake often on product pages. It’s not enough to post quality photos, a small blurb, and the pricing. In order for your intended audience to find your products and read your page versus your competitor’s, you need every page of your site to be focused on providing detailed, useful information that a customer would search for in the process of making a purchase/conversion decision.