A very common problem affects many influencers who promote health technologies. This problem is the focus on the company that develops the technology and the technology that promotes gains. Why is this a problem? Because the result is never the same for the patient, and often what they need is not a 20% improvement but a 1000% improvement. That's it. The focus should always be on the patient.

Imagine a mentally ill person abandoned in the middle of the street and susceptible to all kinds of abuse. This patient would gain nothing if the technology offered to them allowed identification or even a diagnosis of their condition. A patient in these conditions needs protection, plain and simple, as well as shelter and security. Public shelters may not provide this. In this case, for the patient to improve, they need much more than just a small gain; they need a total turnaround.

New technologies generally promise meager gains compared to what is already available, as they are based on still-developing and untested technologies. While there are, of course, revolutionary technologies, they often rely solely on novelty and seldom pass the test of reality. A patient who has suffered throughout their life, not being the focus of the news, remains as a hidden and largely irrelevant customer for those working in health promotion.

We need to reverse this trend. Focus on what the patient needs or wants, regardless of the cost, and then seek solutions from there. Technologies will never be the true novelty and highlight in results. The focus will always be on seeing the patient leaving the hospital and resuming their life, not even remembering what they went through.

Like a sea turtle trapped in fishing nets that, when released, simply enters the sea and disappears.

That is beautiful. Just that.

(Rodrigo Contrera)