The Future of Fundraising
The ‘leaky bucket’ metaphor has become commonplace within the fundraising sector to describe donor attrition. It’s a symptom, when unresolved - especially within mid-level giving - that typically grows and wreaks havoc on the major gift pipeline for years to come. The best medicine for a leaky bucket is actually a proactive preventive measure – multi-year giving.
When mid-level donors commit to multi-year gifts, not only is that the closest guarantee that fundraisers can earn before gift fulfillment, but it also deepens relationships in incredible ways – relationships that can quickly move from a series of solicitation touchpoints and grow into understanding motivations that can up-level donors faster than you may think.
In a Givzey webinar last week, Beth Hunsinger and Shelby Orlando from University of Mary Washington shared that this attention to securing multi-year gifts from mid-level donors is a key strategy for the University. Here are Beth’s words:
"We realized that we really had no place in the middle for folks who they gave at the $2,500 leadership level for annual giving. And then our major gift threshold is $25,000. And that's a big leap. So we really wanted to focus on those mid-level donors as part of our multi-year pledge strategy in order to develop the major gift donors of the future."
The results Mary Washington has achieved in just five months of work in this area are amazing. Using Givzey’s Intelligent Gift Documentation Management solution, the team has been able to scale multi-year giving commitments by 10x.
I invite you to view the on-demand webinar to see both how they achieved this milestone and how they’re moving into the new fiscal year with an expanded approach.
Here’s what’s on my radar this week:
Free White Paper: Smart Gift Agreements
In this whitepaper, learn how Smart Gift Agreements eliminate manual tasks, improve the donor experience, and increase revenue. (DOWNLOAD NOW )
[WEBINAR] The Strategic Importance of Great Gift Documentation
Join us on Monday, June 17 at 12:00 PM ET for this important conversation from two of fundraising's most innovative leaders.
When organizations invest in great gift documentation – both as a process and as a practice, they see amazing results like guaranteed donor retention, multi-year pledges across all levels of giving, donors who actually enjoy the process of making gifts, and most of all, increased revenue.
Washburn & McGoldrick's Karin George joins Givzey CEO, Adam Martel for a candid discussion on why easy and efficient gift documentation is so important. how it sets your organization up for years of growth, and empowers you to avoid unnecessary risk – for both employees and for your entire organization. (SAVE YOUR SEAT )
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Givzey Guidance Q&A: How Do I Document and Process a Cryptocurrency Gift?
In this Givzey Guidance Q&A, here’s how to handle, process, and value a cryptocurrency gift from a donor. (KEEP READING )
Givzey and FundMiner Partner to Turn Static Gift Documentation and Fund Data into Dynamic Fundraising Assets
As fundraising's first all-in-one Intelligent Gift Documentation Management Platform, Givzey is proud to announce that we have partnered with FundMiner , the AI-powered platform that helps fundraising organizations with full-cycle organization-wide fund management.
Together, Givzey and Fundminer will work together to turn static gift documentation and fund data into dynamic fundraising assets that increase revenue and impact for nonprofits. (KEEP READING )
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