Execution - what turns plans into actions
We all know people, organizations or companies who speak/communicate a lot but in return do/implement quite less. Sometimes this is because of missing willingness, motivation, purpose. But it can very well be because of missing capability and competence of execution. The fact of today is that execution is one of the main differentiators between a company and its competitors.
Contrariwise to perceived, execution is not only about operational or administrative part of the work which leaders can delegate. It's rather the discipline and system in an organization on how things are getting done.
In their book EXECUTION Larry Bossidy & Ram Charan explain intensively the importance of execution discipline linking it to the different processes of an organization and also give strong insights from real cases that can reveal the potential of making strategies work and be successful.
When companies are not successful, we always tend to think that they don't have the right strategies. However most of the time the issue is turning the theory into practice and this is what execution capability is for. It's the discipline to get things done. It's the system the organization should have to know how to do and what to do to make sure strategy lands. Execution is (and should be) the fundamental responsibility of the leader and the essential piece of the organizational culture. This should not be mixed with micromanagement, the role of the leader is to create and drive a culture where people do and look always for the best to take the actions and keep it running.
The authors base execution on three main building blocks:
# Know your company and your employees
# Be persistent on realism
Recommended by LinkedIn
# Define clear targets and priorities
# Follow up
# Recognize and reward success
# Develop the talents of your people
# Know yourself
The last part of the book deep dives into the "how" of execution. Three main processes are associated with the execution discipline.
Execution appears to be still the most underestimated, overlooked, deprioritized muscle of an organization compared to the focus and attention given to the creation of a strategy. However in an environment where STRATEGYðPEOPLEðOPERATION are not strongly & directly & simultaneously linked to each other, it would be quite optimistic to expect a real and sustainable success. A culture where leaders only write the script and expect others to spontaneously play is definitely far away from the execution discipline that is the key to achieve & exceed strategical targets.