Agile is in fashion. Organisations initiate agile projects and expect to become more agile—often with limited facts to start with. While we are able to confirm that, in general, agile delivers results, not all initiatives meet expectations. But, when the business context turns dynamic, agile is a must when new capabilities are needed for superior outcomes.

Agile has become mainstream in business. It is seen as the general solution for success in a dynamic market context. An abundance of suppliers offers agile fixing services raising expectations on its features and outcomes. Not surprisingly, the message works. It has reached many executives teams increasingly claiming, ‘we need to be more agile’. Advertising has stretched its messages to the point where agile has become the holy grail for all sorts of problems organisations face these days. Just about every managerial initiative adds agile preceding its action term. We have reached the dangerous point, where just about all is agile and, therefore, must be successful. It’s time to step back and ask: Does agile matter and when?

Here is the answer. Learn more about our insights on agile: https://agilityinsights.net/en/resources/blog

Lukas Michel is the founder and CEO of the AGILITYINSIGHTS.NET -a global community of agile experts with the mission of Changing the world through better management. We specialise in developing and offering diagnostics, methods, and models that enable people to unlock their potential and organisations to achieve agile maturity. As such, we help you make the paradigm shift in the way your business works.