Networking is a crucial aspect of our industry. It's not just about meeting new people; it's about building relationships and making connections that can benefit both parties in the future. Here are some key principles that are important when it comes to networking:

Key principles of effective networking

First and foremost, it's important to remember people's names and where they work. Being able to put names to faces shows that you value the person and their role within the company. When networking, ask questions about what people do in their roles and inquire about their company as a whole. This allows you to learn more about them and their work. It also creates an opportunity for them to talk and share information. The more questions you ask, the more they will share, and the conversation will flow naturally. You should avoid going into a networking event with a script or a list of questions. Let the conversation unfold naturally, and make sure your questions are relevant and meaningful. As you learn more about different individuals and their roles, you can start making connections to other people you've met who are in similar roles or who you believe could work together. When introducing your connections, mention their name, the company they work for and a little bit about what they do. This creates a seamless and natural introduction for them to discuss potential work collaborations.

Building personal connections beyond business

Networking isn't just about business. It involves getting to know people you meet on a personal level. Take time to learn about their spouses, children and hobbies. Identify shared interests and find common ground so you have more than just business to discuss. Building a personal connection can also make working together more enjoyable and foster a sense of camaraderie. Connect with the individuals you meet on LinkedIn, share business cards and follow up with emails when necessary. You never know when these contacts will be helpful in the future and how you can help each other. It's important to maintain these relationships and keep them updated as you continue to build your professional network. Another aspect to consider is the longevity of the connections you form. It's one thing to make an introduction or exchange pleasantries at an initial meeting, but the real value lies in nurturing these relationships over time. Regular check-ins, whether they're professional updates or friendly conversations about common interests, keep the connection alive and show your genuine commitment to the relationship. This continued investment in your network can lead to deeper professional opportunities and more meaningful personal connections.

The power of a positive attitude in networking

Maintaining a positive attitude and expecting the best out of networking events and meetings is also crucial. Even if you are feeling stressed or overwhelmed with work, it's important to maintain a smile and positive energy. After all, who would want to do business with a company that doesn't keep its employees happy? Negativity can be contagious, so don't let it affect your interactions with others. If you need to, listen to your favorite music or do something that puts you in a positive mood before entering a networking event. Remember that people do business with people, not just companies. Be genuine, honest and trustworthy in your interactions with others and they will trust you more. Don't just treat networking as a transaction, but rather as an opportunity to build meaningful relationships that can benefit both parties in the future.

Networking as a foundation for mutual growth

Networking is not just about exchanging business cards or making connections for potential work. It's about building relationships, getting to know people on a personal level and maintaining a positive attitude. By following these principles, networking can become a mutually beneficial tool for personal and professional growth.

For more information, connect with Melissa Wolkenhauer or email her at melissa@bicalliance.com .