Hey Salesforce Marketers!

This week, we’ve launched The DRIP LinkedIn page – a one-stop shop for all your marketing content needs. And we have a lot of exciting things in the works.

In honor of that, today we’re bringing you a full flavor of The DRIP. We have content on a vast array of themes, giving you insights into topics you might not have heard before. From advanced personalization in Marketing Cloud to the best option for your MarTech stack, there’s bound to be something for everyone.

So sit back, read on, and follow The DRIP to stay up to date with everything Salesforce Marketing!

Something New

What has recently got the marketing community talking?

Personalization is becoming increasingly important when interacting with your customers, but it has to be robust enough to meet expectations and remain relevant. Salesforce Marketing Cloud personalization can go much further than just the subscriber name. Here's how to spice up your campaigns today 

Marketing Cloud (including Pardot/Account Engagement) offers modules and features that cater to different marketing use cases; the benefit is that you get it all from one vendor (Salesforce). However, there’s one question hanging over anyone who is evaluating their apps: should you opt for 'best of breed’ or ‘best of suite’? The answer isn't as straightforward as you might think...

The importance of understanding buyer behavior and leveraging big data in Salesforce marketing automation cannot be overstated, especially in times of economic uncertainty. Gen Z is a new generation of buyers who prefer digital channels over personal interactions – even in B2B purchases. Maintaining customer relationships, using Salesforce CDP, and implementing innovative sales processes are some important steps you should take to help your company thrive.

Something Old

What we found while digging into The DRIP’s archives.

Salesforce Opportunities sync with Pardot (Account Engagement) when prospects are related to Opportunities as Contact roles. Opportunity fields can be used as criteria in Pardot automation rules and dynamic lists. But what are the benefits of segmenting prospects using Opportunity data? And what are the important data considerations when putting prospect Opportunity segmentation into action? This guide shares all, plus examples.

Have you ever wished there was an easy way to measure your Marketing Cloud campaign performance in Google Analytics/SFMC with built-in dashboards? If the answer is "yes", then you're in luck. This article walks you through things step by step...

Something Borrowed

What we’ve been loving from the Salesforce marketing community. 

A Preference Center is required for CAN-SPAM compliance, but how can you create a custom one for your needs? In this tutorial video, Arthur shares how to create a preference center in Salesforce Marketing Cloud with AMPScript.

Something Blue

Events you may be interested in from Salesforce and the community.

Qualified’s Pipeline Summit 2023 is happening on Thursday, April 20. Join marketing leaders from the who’s who of B2B and hear how they’re tackling pipeline generation and doing more with less in 2023. Register now!

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