Hey Marketers!

Einstein GPT was officially announced at TrailblazerDX this week, and has quickly become the talk of the ecosystem. Within the Salesforce interface, we’ve been shown how marketers could be able to leverage this for tedious tasks such as writing emails and requesting landing page copy.

You may have already experimented with GPT, challenging it to write marketing plans, or advise for data breaches. 

Today, we’re sharing information on things AI can’t do (yet): building Marketing Ops foundations, Pardot Forms tips, what makes up Marketing Cloud, and more…

Get ahead of the robots while you still can by upskilling with The DRIP!

Something New

What has recently got the marketing community talking?

Having a thorough marketing ops plan is essential, giving you a solid foundation to be able to build upon. The branding and messages you portray are the cornerstones of your plan. Alongside this, you need the support of your management and to treat Salesforce like your customer. Here's how to create a strategy to make sure you benefit!

Retirement alert! Marketing Cloud's Audience Builder is scheduled for sunset: how can marketing teams best prepare? Join our next free webinar with DESelect to learn more about the other solutions available, as well as how to migrate and ensure long-term success...

Pardot forms are relatively simple to set up and maintain. They put control back into the marketing team’s hands with the point-and-click form builder. However, there are some ‘gotchas’ that can sneak up on you, complicate your campaigns, skew your reporting, and put a ‘spanner in the works’ for your data quality.

Something Old

What we found while digging into The DRIP’s archives.

Salesforce Marketing Cloud is not built on the core Salesforce platform; instead, connectors are used to sync data between your core Salesforce org and your SFMC account. The digital marketing platform can automate marketing across email, social media, mobile apps, SMS, websites, and more. Here's everything you need to know.

Contact roles define the level of influence that a contact has within an opportunity, providing a direct link between them. It's the unloved object that's essential for marketing teams – a lack of opportunity contact roles will hinder Campaign Influence reporting and gaps in your Account Engagement (Pardot) segmentation.

Something Borrowed

What we’ve been loving from the Salesforce marketing community. 

Salesforce Marketing Cloud is great, but sometimes there can be a struggle with navigation and discovery on the platform. Cameron Robert saw this issue and created a solution! The SFMC Companion Chrome Extension allows you to quickly navigate through your Marketing Cloud objects to find where they are saved, what activities are using them, and what other objects they interact with.

Something Blue

Events you may be interested in from Salesforce and the community.

Seeing everyone have such a great time at TrailblazerDX has got us excited for the Salesforce events season, especially Connections in June! Networking, announcements, the community (and the parties) – just 3 months to go...

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