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Tyrona (Ty) Heath & Gary Vaynerchuk Thank you for a great interview! And thanks to Michael Roberts and Jim Stengel

Tyrona said, "A brand that is remembered is the brand that is bought. Create memories."

B2B Marketers are in the MEMORY BUSINESS!

Research from: https://www.edelman.com/sites/g/files/aatuss191/files/2021-09/2021_EdelmanLinkedIn_B2B_ThoughtLeadershipImpact.pdf (images taken from this report)

Buyers are comfortable making big purchase decisions digitally. They are content with new ways of buying.

When buyers enter the market, we want our brands to come to mind. If your customers don't know your brand when they enter the market, it's already too late.

And the great news is that business is "open" for all of us!

The bad news is that even though you are trying hard to create valuable thought leadership content, if it's not memorable, you won't be remembered.

So the opportunity is enormous!

Yet we've got some challenging ideas:

Tyrona (Ty) Heath is stating that the buyer is either "In Market" or "Out Market" - The 95/5 rule which is very black and white.

Also, the concept that the funnel does not work because it leads marketers to believe that they are responsible for placing buyers in market.

^^^ Addison Wiggin might disagree with this statement as it goes against the "Big Idea" marketing strategy that Agora and Agora Financial have made famous.

I'm crossing over between B2B and B2C because I believe in the "Big Idea!" And it does work in B2B.

Gary Vaynerchuk your talk sent me down the rabbit hole, and I've got to get answers to these questions!

• What makes a memorable experience?
• What can you do to create a good marketing experience?
• Why should you create marketing experiences?
• Why do memorable marketing experiences succeed?
• How to create a memorable marketing experience
• How to become a memorable experience creator?

And of course we also had a great concept by the great Michael Roberts

• Relevance is important. The funnel needs to be set aside. The most important thing is to get consideration at the time of need. Consideration has the highest predictive value for sales.
• If you are talking to people when they don't have money, you are irrelevant.

And of course one of the great CMO and overall amazing people - Jim Stengel who said, "let's treat our clients like human beings!"

My takeaway is that the key is to be remembered in the first place.

Be relevant during relevant buying situations. The ultimate goal is to be relevant in the context of the situation. So that you, specifically, will be remembered, and the customer is aware of your existence for a particular solution for their situation.

You want to link your brand to the memory for the specific situation.

Humans have a unique subconscious way of remembering faces, places and people they like...let's give them what they need so that they remember our brand.

Remember that marketing is a process, not a product. We are living in the digital age, and memories are constantly being created. Start creating memorable marketing experiences today so that when your client enters the buy zone, they "remember" you.

ACTION ITEMS

I'm looking for answers to these questions to include in a future newsletter.

I'm also open to anyone who would like to join my podcast to go deep on this topic or join my LinkTankâ„¢ live LinkedIn show.

Before you go! 

Use this simple 18-step Cheat Sheet I created to instantly convert your LinkedIn Profile from a boring online resume into a Lead Generation Engine.

https://get.cloutselling.com/linewsmw the link to get the pdf.