Your monthly mix for meaningful fund marketing from ProFundCom

Hello again! No matter what, we all love it when a great plan comes together, and that’s been the focus of this month’s newsletter.

As Abe Lincoln once said, “give me six hours to chop down a tree, and I will spend the first four sharpening the axe." Truly getting ahead in the asset-raising game requires preparation, and we’ve compiled a few resources that back up that notion. Here’s to better nurturing success!

Warmest as always

Pd

 

9 Habits of Highly Successful Fund Marketers [Replay]

Taking a leaf out of a successful fund’s marketing playbook does not have to mean spending a fortune! To raise AuM on even the tightest budgets, making a number of strategic plays can stand a fund of any size in great stead. In this half-hour session and with over 400 registered attendees, Paul runs through ProFundCom’s 9 tried-and-true traits of fund marketing teams, from the planning stage to content execution and beyond. Including:

·       Improving the brand experience

·       Selecting valuable tools

·       Demonstrating RoI to the C-suite

View the webinar

 

The Month in Fund Marketing – June 2024

 

 Staying on top of digital marketing innovations isn't easy, so we've collated some powerful articles pertinent to the fund space. In this edition:   

Cognito  on Google's SEO cheat codes  

NielsenIQ  on a post-cookie compliance future  

White Marble Consulting (an Alpha Group company) on the art of lead handoffs

Marketing Week on Monzo's 'scarcity' marketing success  

View all articles here

 

Product updates

 

Stay up to date with all the tweaks and improvements to the ProFundCom platform in one handy space! Find out more information at this page, including:

·       [Templates] ‘Link Check’ tracked and untracked links

·       [Templates] Preview static content in the Drag & Drop editor

·       [Templates] Improved paragraph and image spacing

 

Blog digest

 

Unlock Rapid Growth: 6 Marketing Strategies to Attract and Retain AuM Build on what marketing is working (and what isn’t) with these quick wins. Read more.

Inbox Retargeting Methodology For Fund Managers The humble email is still a great gateway to nurture prospects, if used correctly. Read more.

The Importance Of Email Templates For Branded Fund Content Factsheets win with investors, particularly when housed in striking templates. Read more.