Networking doesn’t have to feel opportunistic. It can be a moment to make genuine connections that benefit both you and others. Whether you’re meeting new people or reconnecting with those you’ve known for a while, networking is an opportunity to help and be helped.

Here are some tips on how to approach it:

1. Authentic Conversations Over Small Talk

Instead of engaging in superficial small talk, aim for more intimate conversations. Share your passions, experiences, and challenges. When you open up, you create space for others to do the same. Vulnerability fosters deeper connections. After all, networking isn’t just about what you can gain; it’s about mutual support.

2. Know Your Strengths and Offer Help

Reflect on what you’re good at and what others often seek your assistance with. Use networking as a chance to offer help. Maybe you’re an expert in marketing, coding, or project management. When you genuinely assist others, it strengthens relationships. Even if you can’t directly benefit each other, refer them to someone who can.

3. Patience Pays Off

Building relationships takes time. Don’t expect instant results. Sometimes the impact of networking efforts isn’t visible immediately. Trust that when the right timing aligns, everything falls into place. Whether you’re networking to sell a product, attract applicants, or support a company, patience is key.

4. Inclusivity and Confidence

Networking isn’t always inclusive, but you can change that narrative. Own your identity, understand your strengths, and become confident. When you believe in your value, you’ll engage with others authentically. Diversity enriches networks, so actively seek out connections beyond your usual circles.

5. Adaptability in Challenging Times

The pandemic challenged our networking skills. Trust that you can adapt and grow. Every crisis asks a question, and this one prompted us to find new ways to connect. Leverage social media, online communities, and virtual events. Reboot your networking abilities, knowing you’ll emerge stronger.

6. Pay It Forward

Even if networking doesn’t directly impact you, pay it forward. Connect people, share resources, and uplift others. The ripple effect of your generosity can create opportunities far beyond what you initially imagined.

Don't forget, networking isn’t just about transactions; it’s about building a web of meaningful relationships. Never give up, keep connecting, and watch how everything aligns over time.

klewis@tecgroup.biz