As I step into a new year, I’m sharing 35 lessons that have shaped my journey, especially as an entrepreneur. These are the hard-earned insights I wish someone had shared with me sooner, covering everything from navigating failure to the power of saying 'no.'

The advice that’s helped me grow, pivot, and persevere over the years. Whether you’re just starting out or have been on this path for a while, I hope you find something here that resonates and inspires you to keep pushing forward.

After all, the journey isn’t always easy, but it’s always worth it.

I just turned 35. For those of you starting out in business, here are 35 lessons I’ve learned that can help you grow and thrive:

1. Say 'no' more than 'yes.' Protect your time and energy. Saying 'no' strategically will keep you focused on what truly matters.
2. The 80/20 rule is everything. Focus on the 20% that delivers 80% of your results. Let go of the rest.
3. Surround yourself with the right people. The company you keep will shape your mindset and impact your growth. Choose wisely.
4. Avoid gossip and gossipers. If someone gossips with you, they’ll likely gossip about you. Steer clear and protect your peace.
5. Kindness is a strength, not a weakness. Treat people well regardless of their role. It speaks volumes about your character.
6. Sleep and exercise are essential for success. 8 hours of sleep and working your body are as important for your business as any strategy. Rested bodies and minds perform better.
7. Learn to ask, and you shall receive. Don’t be afraid to reach out for help or guidance. Opportunities often come to those who ask.
8. Be the support you needed when you were younger. Lift others as you climb. Success is sweeter when shared.
9. Truth is subjective. Different experiences shape different truths. Stay open-minded while holding onto your values.
10. Spend time outdoors. The world is a beautiful place, don’t let life pass you by without enjoying nature. It’s grounding and revitalizing.
11. Learn, unlearn, and relearn. Growth means letting go of outdated beliefs and embracing new knowledge.
12. Truly value your customers. Your business exists to serve them. If you genuinely prioritize their needs, success will naturally follow.
13. Never give up on your dreams. No matter how long it takes or how tough it gets, keep pushing forward.
14. Be selective with your time. It’s your most valuable currency. Spend it on people and activities that add value to your life.
15. Invest in meaningful relationships. Genuine connections go much further than transactional exchanges.
16. Rest is not a luxury; it's a necessity. It’s an essential part of maintaining high performance and avoiding burnout.
17. Your reputation is your greatest asset. Guard it fiercely. Ethics and integrity will always outlast shortcuts.
18. Don’t fear failure. It’s better to try and fail than to wonder what could have been. Every setback is a step forward in disguise.
19. The hustle isn’t always glamorous. Often, it’s found in the quiet moments of perseverance that no one else sees. Keep grinding.
20. Not all movement is progress. Don’t confuse busyness with effectiveness. Focus on the tasks that truly drive results.
21. Value experiences over possessions. Collect memories, not things. The ROI on personal growth is far higher than on material items.
22. Be the energy you wish to attract. Positivity is contagious, and the right people will be drawn to you.
23. Outgrowing people is part of the process. As you evolve, not everyone will understand your journey. Let go of what doesn’t fit anymore.
24. Stay humble, but don’t downplay your accomplishments. Own your wins without arrogance.
25. Gratitude is grounding. Celebrate the small victories. They’re the stepping stones to bigger successes.
26. Keep your dreams alive. Goals may change, but never let your passion fade. It’s what fuels your journey.
27. Build relationships, not just transactions. The connections you make today can lead to opportunities tomorrow.
28. Protect your peace. Surround yourself with people who inspire, challenge, and elevate you.
29. You don’t have to do it all alone. Ask for help, seek guidance, and build a support system. Collaboration is key.
30. Your environment influences your mindset. Curate spaces that inspire creativity and ambition.
31. Rest without guilt. Taking time off doesn’t make you less driven. It’s part of sustaining success.
32. Stop seeking external validation. Your worth isn’t determined by others’ opinions. Trust yourself.
33. Embrace discomfort. If everything feels easy, you’re not growing. Push yourself to do things that stretch your limits.
34. Consistency compounds over time. It’s not about one big effort; it’s about showing up daily and putting in the work.
35. Be intentional with your focus. Don’t waste time on distractions or people who don’t add value to your life.