Sircle Media client GOOD PLANeT Foods had us leverage influencers for fall-themed recipe content in September. All influencers tagged the brand as a collaborator on Instagram so that the content would live on both the brand’s & influencer’s accounts simultaneously. All partners were negotiated with and granted whitelisting access, so we could run some paid media behind the partnership. We set up the campaign so that the budget was optimized towards the top creative, instead of setting an individual budget for each post. (@blkandvegan’s) post was by far the top performer, which is the video I have attached here. It can also be found in the comments below. The results through yesterday: (most important being shares and saves!!!) Reach: 433,589 Likes: 18,048 Comments: 200 Shares: 6,134 Saves: 12,276 #cpg #socialmediaagency #socialmediastrategy

#MarketingCulture 🎯🎥💃🏻A new client came to us and said we want to work with your amazing influencer Lizeth Banda (Yes we manage influencers and food bloggers). Here is a quick glimpse into Lizeth’s amazing reach in the Latin market with her authentic engagement and enthusiasm: ✔️9.7 Million Followers/Fans on TikTok ✔️2.6 Million Followers/Fans on Facebook ✔️1.6 Million Followers/Fans on Instagram ✔️344K YouTube Subscribers So we produced both an organic and a professional video with Lizeth to kick off their campaign. Something I’ve learned over the years working with Influencers on the organic side, is to let them be who they are, they understand their audience much much more than what an “experienced” marketing eye can✨ #MarketingLife #InfluencerMarketing #MarketingCompany

How Did Noxy Brothers Reach 81.9k Followers across socials? 🚀📱 🥤 They’ve nailed creating social shareable moments on their product packaging Order from their store and check out their iced drink cups. You'll quickly spot the sassy phrase "as cold as your ex" printed on the back, which is an absolute fave content capture amongst our influencers ⏰ They allow unlimited influencers to come to their stores, at anytime This means there’s always fresh, fun content being posted, keeping Noxy Brothers constantly in the spotlight ☀️ Focus on summer offers With matcha drinks trending right now, having them on the menu is a brilliant move. Influencers are eager to see what all the hype is about, and by featuring something already popular, you can be sure our influencers are excited to give it a try #SocialMediaMarketing #InfluencerMarketing #Trending #BrandStrategy #ContentCreation

TikTok Shop 28 Days Sale 💲22K 💸📈 Here are some quick tips: Start by hunting for products from local retailers during your testing phase. Keep creating and uploading shoppable videos regularly, even if results are slow at first. The compound effect is real, and consistency is key. Once you're ready, reach out to brands for approval. Don't fall into the trap of thinking influencers are the be-all and end-all on platforms like TTS. They're not. Think outside the box and focus on organic growth. #ecommerce #SocialCommerce #tiktokshop #happyselling

🚀 Introducing your new harness for small dogs in the US? Need user-generated content to promote it and enhance your product page or retailer brochures? 🐶📸 Our platform makes it easy to find influential XS and S dogs in the United States to create the perfect content for your brand. 🎥 Watch this video to see how our Dogfluencer Discovery Tool works and start leveraging the power of dog influencers today! #Dogfluence #DogInfluencers #UGC #PetMarketing #DogHarness #BrandPromotion

In the dazzling kingdom of Influencerville, where selfie sticks were scepters and hashtags held court, a dynamic duo emerged – your brand and the mighty influencers! Picture this: Your product, not just a hero, but a rockstar, flanked by influencers who could sell ice to snowmen with a single selfie. Imagine a world where your brand isn't just promoted; it's endorsed by influencers so charismatic, they could charm the birds off Twitter. Leveraging influencers isn't just a strategy; it's the Avengers assembling to defeat the villain of obscurity. These digital trendsetters are like the fairy godparents of marketing, transforming your brand from a pumpkin to a golden carriage with a wave of their Instagram wand. So, why settle for being a wallflower when your brand can be the belle of the influencer ball? Let your product be the belle, and influencers the ballroom dancers, twirling through the social media dance floor. Because in this magical land, leveraging influencers isn't just a marketing tactic; it's the Cinderella story where your brand gets to go to the ball, and everyone wants to dance with it! 💃🌟 #ContentMarketingMastery #BrandBuildingPro #DigitalStorytellingMagic #SEOContentStrategies #PersonalBrandGuru #CopywritingGenius #OrganicBizGrowth #OnlineBusinessSuccess #VIHTRIBEZInsights #MarketingInnovationHub #miithyldave #contentstrategist

Real, authentic, trusted recommendations from #dogfluencers online can shape buying decisions. 80% of hooman consumers say they trust recommendations from pet influencers as much as from recommendations from their own friends. This is one of the reasons why we love pairing up awesome Dogfluencers with amazing brands. Who is your Favourite #dogfluencer and what is your Favourite dog brand?

The power of investing in great packaging for your brand 📦 At Social Magnet Agency we wanted to highlight what Beauty Pie have done with their packaging as an excellent way you can utilise effective branding offline, to grow your brand online. Your businesses packaging & social media can go hand in hand by making simple but smart branding moves like this one. We ran a poll within our Social Magnet online community and found that 95% of customers are more likely to share a piece of content of a parcel from a brand on their social media, if the packaging was aesthetically pleasing. The internet has allowed all social media users to become influencers - no matter the size of their following. The smartest brands are the ones who recognise this and create opportunities for their customers to proudly showcase their connection to their favourite brands on their social media. #MarketingStrategy #BrandingStrategy #SocialMediaExpert

EXPLORING A TIK TOK STRATEGY? Ipsos data shows that young shoppers’ purchase decisions are shaped by influencers, with Gen Z and Millennials as likely to buy from influencers as from brands on social media. When we assessed 10 TikTok creator ads, we found that, on average, marketers’ belief in the power of influencers is justified — these ads achieved 19% greater predicted sales effect than our benchmark. The average, however, disguised a wide variance in impact. Our analysis gleaned the following insights to help brands working with influencer advertising to succeed.... Amanda Dudding Bart Langton Carin Hercock Aiden Regan Jonathan Dodd Lance Webb Andy Gregory Kania Sugandi Jade Phillips Trish Roberts #tiktok #socialmedia #marketing https://lnkd.in/gFk-dU2y

Some great insights into the role of influencers here, I particularly like the one about the impact of the influencer vs. brand recall. Over the years we have seen lots of examples of beautiful creative that doesn’t generate brand recall. This paper is short & sweet so worth 5 minutes.👇#creative #advertising #influencers #ipsos