In crowded spaces like media and adtech, relationships aren't just important—they're everything. Think about it: • Your product is solid • Your service is great • But so are a dozen other companies vying for the same contract What gets you that foot in the door? Relationships. Here's why: 😀 Buyers are inundated with pitches. A familiar face or name cuts through the noise. 💸 Trust is currency. When spending big budgets to hit KPIs, buyers lean towards people they know and trust. 🔥 Warm intros lead to warmer conversations. Cold calls are as effective as shouting into the void. 🚪 Your network is your net worth. Every connection is a potential gateway to your next client. It's fascinating how interconnected we all are. That prospect you've been trying to reach? Your colleague used to work with them. That CMO? They play pickleball with your intern's mom. (True story!) In a world where products sound way too "same", your relationships are your true differentiator.