In today's #pullingbackthecurtain I want to address the respective differences between your LinkedIn profile and your #résumé, how employers encounter them, and under what circumstances.
If you want a job, you need a résumé, because you need to present it when you apply for a job. In the 00s, we referred to this as "push" content: employers post jobs in the hopes of attracting the right applicants.
If you want a job you need a LinkedIn profile, because you want your profile to be found by people like me who look for prospective applicants. In the 00s, we started calling this "pull" content: job seekers have a profile in the hopes of attracting the right employers.
Here's the thing, though: much as with your feet, you need both if you want to get anywhere in your #jobsearch.
Employers often have recruiters (like me) who go out and proactively look for the kind of people needed for their open positions. This practice is known as sourcing. Some employers even have dedicated sourcers who focus on finding these people.
Indeed, the biggest job board in the US, has 245 million résumés (source: https://lnkd.in/eZFk4kAJ).
LinkedIn has over 1 billion profiles (source: https://lnkd.in/eiqraRwG).
ð¡ Where do you suppose recruiters and sourcers will gravitate?
As a recruiter: every morning I review the applicants that came in and their résumés, identify who I want to move forward in the process, and email them to schedule a conversation. I very rarely look at an applicant's LinkedIn profile: I typically only do it when the résumé is confusing or unclear: in other words, when the résumé isn't good.
Here's the thing: the majority of the time, the applicants are not as qualified as the hiring manager wants.
That's why recruiters and sourcers go sourcing. I usually start with LinkedIn. When I do, I typically view dozens of profiles before settling on which ones to contact. Of the people who respond, the most interesting ones are the ones who I invite to apply. And that's when I will see their résumés.
For this reason, I invariably view more profiles than résumés by *at least* one order of magnitude--and when all is said and done, possibly by *two* orders of magnitude.
It's never just one thing in a job search: as with so much else in life, One Thing Leads To Another.
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