TikTok Surpasses Instagram with Three Times More Influencer Accounts Did you know that TikTok has three times more influencer accounts than Instagram? With over 156k influencer accounts on TikTok, compared to 58k on Instagram, it's no wonder brands are turning to the video-sharing platform to collaborate with influencers who have a smaller, but highly engaged following. This shift in influencer marketing is a game-changer for eCommerce businesses looking to reach their target audience. By partnering with TikTok influencers, you can tap into a younger demographic and increase brand awareness. Ready to take your influencer marketing to the next level? Contact us at Purple Cow Services to learn more about how we can help you succeed in the world of eCommerce. #TikTok #InfluencerMarketing #eCommerce #DigitalMarketing #MarketingTips #PurpleCowServices #PCIS #MUB

Let’s face it, whether you’re a small fry or a big fish, ignoring TikTok influencer marketing is like ignoring your mum’s advice – just plain stupid. 🐠🦈 TikTok is going to be the boss of all social platforms by 2025, so why not take advantage of it and create some amazing campaigns? We’ve got the ultimate guide to TikTok influencer marketing. 1️⃣ Set clear campaign goals 2️⃣ Find and verify potential TikTok influencer partners 3️⃣ Reach out to TikTok influencers 4️⃣ Set a statement of work 5️⃣ Kick-off content creation 6️⃣ Measure results 📌 And hey, if you find our tips helpful, give us a like, comment, share and follow us for more TikTok gossip. 💛 #themarketinggossip #influencermarketing #marketing101

𝗛𝗼𝘄 𝗛𝗼𝗻𝗲𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Honey, a coupon browser extension, has built a strong social media presence through influencer marketing, especially on YouTube. In 2020, Honey worked with 56 influencers and sponsored 63 videos, providing influencers with their own "Join Honey" links for viewers to join for free. Honey stood out by strategically integrating their ~60-second ads within the influencers' videos, rather than at the beginning or end. Check out this video by MrBeast, which has over 2M views. It’s engaging and encourages the audience to give Honey a try. Honey collaborated with top YouTube influencers such as The Ace Family (18.8M subscribers) and MrBeast (100M subscribers). Their best-performing sponsored video was with PewDiePie in September 2019, attracting 59 million views. 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙎𝙩𝙖𝙩𝙞𝙨𝙩𝙞𝙘𝙨: Appeared on 100+ podcasts Featured on over 400 YouTube channels Drew 60M+ total views on YouTube 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: ✅ Instead of in-your-face ads, come up with creative ways to showcase your brand so it doesn't feel intrusive and annoying to your audience. #InfluencerMarketing #YouTube #Honey #DigitalMarketing #BrandBuilding #MarketingInnovation #day10ofchallenge #ViralCandyMedia

If anyone says influencer marketing is just a waste of money- this is the success story to prove them wrong. 🌟 Our client was an online-only, bootstrapped D2C protein brand. 💪 Its Social Media Marketing efforts were not generating enough results. 💔 BrandLoom created a comprehensive social media optimisation and Influencer Marketing campaign. 💡 We identified social media influencers, content pillars and marketing calendar, Which led to a significant increase in online and referral sales. 💹 The Brand also witnessed significant increase in its branded search during influencers shoutouts.🔍 We got an incredible 5.6% social conversion rate 🤩 And a phenomenal Rs150 cost per sales with our influencer campaign 🚀 If you want similar results- talk to us🙋 #BrandLoom #CaseStudies #SuccessStory #GrowYourBusiness #InfluencerMarketing #InfluencerMarketingAgency #InfluencerMarketingTips #InfluencerMarketingStrategy

TikTok Surpasses Instagram with Three Times More Influencer Accounts Did you know that TikTok has three times more influencer accounts than Instagram? With over 156k influencer accounts on TikTok, compared to 58k on Instagram, it's no wonder brands are turning to the video-sharing platform to collaborate with influencers who have a smaller, but highly engaged following. This shift in influencer marketing is a game-changer for eCommerce businesses looking to reach their target audience. By partnering with TikTok influencers, you can tap into a younger demographic and increase brand awareness. Ready to take your influencer marketing to the next level? Contact us at Purple Cow Services to learn more about how we can help you succeed in the world of eCommerce. #TikTok #InfluencerMarketing #eCommerce #DigitalMarketing #MarketingTips #PurpleCowServices #PCIS #MUB

We’re thrilled to announce that Brandzo(Brandzoapp) has hit an incredible milestone—14k profile views in just 5 days, all achieved without any advertising! This level of organic engagement has exceeded our expectations and is a testament to the growing excitement around what Brandzo(Brandzoapp) offers. Brandzoapp is designed to create a space where brands and influencers can connect in a seamless and meaningful way. Our mission is to help brands find the right voices to amplify their message and help influencers discover the best partnerships for their content. This early interest shows we’re on the right path.What makes this milestone even more special is that it’s been completely organic. With no paid ads, the attention and profile visits have come purely from genuine interest and word-of-mouth, showing the potential Brandzo has in making an impact. We’re just getting started, and there’s so much more to come. As we continue to build and grow, we look forward to helping brands and influencers form powerful connections. Stay tuned for what’s next. #Brandzo #OrganicGrowth #InfluencerMarketing #BrandVoice #MarketingMilestone #DigitalSuccess #NoAdsNeeded #InnovativePlatform #GrowthJourney #WhereBrandsMeetVoices

Not all social platforms are created equal, and treating them the same could hurt your brand! Suppose you want to get the most out of your marketing budget and run influencer programs that increase sales. In that case, it's time to focus on niche influencers — who offer higher engagement, authenticity, and cost-effectiveness. 💡 But remember — different platforms require different approaches even with the same creators! 📈 The engagement rate and performance benchmarks for a micro-influencer on YouTube can vary greatly from one on TikTok. To make informed decisions and optimize your campaigns, staying up-to-date with platform-specific benchmarks is crucial. 🔹How do engagement rates for creators vary between TikTok, YouTube, and Instagram? And what are the best strategies to use for each platform? 🔹Do the top 10% of nano creators provide better value compared to the average? 🔹How do these statistics compare to those of micro creators? That’s exactly what our latest blueprint covers - check it out here: https://ow.ly/Kk9F50Th7np #InfluencerMarketing #NanoInfluencers #Upfluence

For some time now Happy Italy has been using Influentials to create great content, just like their last promotion which was amplified by an influencer campaign on TikTok. 🍕 Together with 26 micro influencers they spread the campaign message about a fun dinner and a cinema ticket for just €15.50! They also then shared a giveway deal for a year's worth of 'date nights' by simply making a reservation within a certain period. This activation gained some great results and makes it clear that making use of smart influencer marketing will help you reach your marketing goals and translate your brand message to a much wider audience. Impressions: 770K Likes: 37,6K Comments: 758 Engagement rate: 4.91% #influencermarketing #engagementrate #microinfluencers

Digital Marketing and social media has expanded a lot in the past few years, people are always looking for new trends and stories to create or relate themselves with it, Instagram is more prominently used as compared to other social media platforms. Since Instagram mostly targets Genz's, Instagram has noticed a rise within its users and has also succeeded in its expansion of audience, But now due to the rise in the audiences it is noticed that "Micro-Influencer" have entered the influencer marketing game too, thus "Mega Influencers" are somewhere getting less demanded by the marketers. All of these new changes are taking place in the market since Micro Influencers are people who lies in the range of 1,000 and 100,000 followers and supporters via web-based entertainment stages. What separates them isn’t the size of their crowd, but their capacity to keep a degree of commitment and entrust with their supporters. They are more likely to be trusted and to influence their audience than other Mega influencer and this is directly profitable for the marketers, thus small audiences drives bigger engagement! If you also want to generate more traffic or boost your brands sales, reach out to us 6th Street Artist for the best influencer marketing experience #influencermarketing #socialmediamarketing #instagram #tips #tricks #trends #6thstreetartist #influencermarketing #socialmediamarketing #megainfluencers #microinfluencers #rise #demand

In with the new, out with the old.. It's no secret that influencer marketing has boomed massively. But it's still not as easy as just paying someone to post a picture with your product. 🤳🏻 A few years ago that's all it took. A brand would send their product over to a blogger, they would post a quick selfie and everyone would run to the shops🤑 The issue brands faced was that it created a level of distrust between the influencer and the audience, as you would not see them using this again❌ In 2024 brands focus on the long term relationships. We see influencers participate in long term campaigns, using the products in every video, going out with brands which creates the trust the audience want, when they are spending their hard earned money 📆 Having grown up myself on watching YouTubers across the beauty industry and now TikTok, over the past 12 years this has changed massively. Influencers are picky what they promote, you see real 'let's put this up to the test' videos and some even when they have been paid will give you their honest opinion, if they don't like it or if it's simply not worth the money. I linked the article below which talks about it in a little bit more detail ⬇ #marketing #marketingrecruitment #marketingnews #forbesmarketing