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Taking Your Messaging from Fuzzy to Clear so You Can Attract More of Your Ideal Clients and Grow Your Business | Facilitator of Lightbulb Moments | Author | Speaker | Founder

This topic is one of many I will be covering in my upcoming book: Why NOT Me? The Female Guide to Entrepreneurship (working title). Another common thread that's emerging from nearly 30 interviews with women founders is their internal struggle with self-worth. That belief leads to a lack of confidence which in turn leads to charging less and giving away too much of their expertise for free. When we act on a perceived belief, it can positively or negatively impact the outcome. It's called #cognitivedissonance and according to a 2019 Forbes article, "it refers to the stress that ensues when a discrepancy exists between people’s beliefs and their behaviors. People want consistency, so they’ll work to reduce the stress by bringing their behaviors in line with their beliefs.” The good news: when you change your belief, you can change the outcome. My interview with Deanna Fusillo-Hinsz sums up her struggle with cognitive dissonance this way: "Overcoming my lack of confidence was hard. As a result, I didn’t value my work and was literally giving it away. I thought that if I charged more, it meant that I wasn’t being “nice”. I had to make that shift to believing that I am worthy. I bring value. I deserve to charge more. We are all as good as we say we are.” How have you overcome negative self-talk? Please share your answers in the comments. #startups #womenfounders #ReadyLaunchBrand #lightbulbmoments

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Orly Zeewy, MBA

Taking Your Messaging from Fuzzy to Clear so You Can Attract More of Your Ideal Clients and Grow Your Business | Facilitator of Lightbulb Moments | Author | Speaker | Founder

5mo

Want to learn more about my upcoming book? Follow me and ring 🔔

Anne Trager, CHPC, PCC

More Clarity. More Impact. | Zero in Your Time, Energy, and Focus | Strategy | Communication | Coaching | Facilitation | Leadership Development | Potentializer-Academy.com | 🇺🇸 🇫🇷 Try a free strategy session ↓

5mo

Thanks for making this connection between cognitive dissonance and self-worth. I believe that we can harness cognitive dissonance for our own self-growth in a powerful way. When we realize that our beliefs and actions don't align, we have the power to make a change for the better. Awareness is always the first step.

Jim S.

Flexible and On-Demand Executives to Partner with Your Business to Create Strategic Focus, Solve Leadership Challenges, and Accelerate Revenue.

5mo

Orly Zeewy, MBA, your insights on cognitive dissonance and self-worth in female entrepreneurship are spot on and applicable to all. Overcoming negative self-talk is crucial. I've found that affirmations and setting clear value-based boundaries help. I can't wait to read the upcoming book.

Monique Russell

Global Communication Skills Advisor & Coach | Demystifying Emotional Intelligence to increase performance and improve retention by 30% for top tier leaders and teams

5mo

I can't wait to read this book Orly Zeewy, MBA and all the stories of women entrepreneurs and their journeys.

KEVIN CONNOR

Putting Design to work for Business | Branding + Marketing Communications | Entrepreneur | Networking Connector | Speaker | Volunteer

5mo

Orly, picture with your post works well for woman and men. Thanks for advance preview on your book and sharing.

Rachel Anderson

Owner @ Pivot Studios; Creating human-centric teams and marketing strategies for rapid growth companies; Speaker, Leadership Coach

5mo

A great summary of the strength and weakness of our subconscious. Cognitive dissonance can be so powerful, if it's used to boost us towards goals. Can't wait to read more.

Helen Jonsen

A passionate communicator helping others amplify their mission, expertise and passion to do good.

5mo

I joined a course called Leadership Westchester and we spent some time on negative beliefs that hold you back. David Severance facilitated important challenges.

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