There is a common belief among those of us that live in the south that the more humanized the cartoon pig on the sign, the better the barbeque that is found inside.
There may be no truth to this, but this is the over-riding thought around here.
And yesterday after I stopped to take this picture at a relatively rural crossroads barbeque joint, I couldn't help but think about the silent signals we put out to others about our businesses every single day.
For most of us around here it is that we get the job done, we get it done well, but we aren't like the others.
Is this always the right approach? Don't you sometimes WANT the middle of the road service provider? The one who just gets the job done without the extras?
Sure. For some things you probably do. I think we all have areas that we prefer value over something more.
The trick is finding the people who value the extras you provide.
Because two people will see two cartoon pigs, side by side, differently. One person will say that the one on the left is more humanized, another person will say the one on the right is more humanized.
Because the value of the barbeque is in the eye of the beholder. I mean, it's in the mouth of the be-eater?