In our Business Management class, we took a deep dive into Primary Market Research with a twist—focus groups with a side of snacks! 🍟🥤🍬 I transformed our learning into an immersive experience by conducting a Primary Market Research focus group. Our budding marketers put their skills to the test by trying three different brands of products—potato chips, Coca-Cola, and lollies. 🍟🥤🍬 The students engaged in a hands-on exploration of the 7P’s of Marketing (Product, Price, Place, Promotion, People, Process, and Physical Evidence) by using their senses and knowledge to identify each brand. This real-world approach not only deepened their understanding of Marketing concepts but also highlighted the importance of connecting theory with practical experience. This hands-on approach not only solidified their understanding but also made learning engaging and memorable. Seeing their excitement and curiosity in action reminded me how powerful fun, interactive activities can be in meeting students' learning needs. 🚀 #Education #StudentEngagement #Marketing #7Ps #HandsOnLearning #PrimaryMarketResearch

🎓 Thrilled to announce that I have successfully completed the BUS203: Principles of Marketing course from Saylor Academy! 🌟 Throughout this course, I've gained in-depth knowledge on various marketing concepts, including: - Market Research and Analysis: Understanding customer needs and market trends to make data-driven decisions. - Marketing Strategies: Crafting effective marketing plans and campaigns to reach target audiences. - Consumer Behavior: Exploring the psychological factors that influence consumer purchasing decisions. - Digital Marketing: Leveraging online platforms to enhance brand presence and engagement. - Product Positioning and Branding: Creating strong brand identities and positioning products effectively in the market. This learning journey has equipped me with the skills to develop and implement strategic marketing initiatives that drive growth and success. I am excited to apply these insights in my current role and contribute to achieving our business objectives. A big thank you to Saylor Academy for providing such a comprehensive and flexible learning experience! #Marketing #ProfessionalDevelopment #ContinuousLearning #SaylorAcademy #MarketResearch #DigitalMarketing #ConsumerBehavior #Branding

Consumers Are The Life of a Brand - Are You Learning From Them? The B-schools, like any other school, offer you only the tools to learn your trade. You will still have to go out there and use them to know what they can do. Therefore, for brands, the most valuable lessons comes from its real-world classroom: the consumer! Are you learning from your consumers - Listening to them, observing them, watching them change and grow? And most importantly, have you turned it into a continuous practice? There is no better time to start than now. #brandstrategy #consumerinsights #marketing #lifelonglearning

muhammed shanid, a logistics graduate with a strong interest in marketing, explored numerous academies looking for the right fit. He wanted a place that offered real agency experience, not just theory. That’s why he chose HackSchool – where he could dive into marketing hands-on and gain practical skills for the real world. #digitalmarketing #mentorshipprogram #missionstarted #welcomeonboard #intensivetraining #aiintegrated #learndigitalmarketing

One of our founders, Gary Wise, has just finished the Marketing Week Mini MBA with Mark Ritson in Brand Management, and we’d definitely recommend agencies / brands to consider sponsoring / incentivising their teams to give it a go. A few thoughts on why: - it’s a really well paced course with a fictional ongoing brand plan task that students need to build piece by piece as they go through the modules of the course. And in our case, we had a real-life client project going through the same stages at the same time too - so it was serendipitous, and doubly useful - it’s a multi-media learning experience - the mix of videos, podcasts, papers and reports makes the whole thing feel rich and absorbing - Mark Ritson is a passionate teacher with a non-BS approach and strong opinions that are always backed up. And despite the large student intake, you don’t feel anonymous. There’s support and feedback when needed - it might partly support what you already know, but adds huge weight behind the knowledge - data, case studies, rationale, contextualisation - there’s a 5-year AI simulation “exam” at the end that lets you put everything into practice with the ultimate aim of raising the company’s share index - it’s nerve-wracking, eye-opening and incredibly addictive! Gary did it way faster than he should have, but managed not to screw it up, and added decent value to the share index! #minimba #brandmanagement #mba #cpd #learning #onlinelearning #markritson #marketing #brandmarketing

You never stop learning

[NEW SKILL UNLOCKED ✨] I think is difficult when the first time i learned marketing management, because i'm not marketing graduate. I confuse about what is marketing? what different between brand, branding, brand positioning and brand equity? how to approach audience? how to make content and campaign? and many more question in my head at that time. Thankfully, tutor can give simple and on point explanation about every materials that i learned. Slowly but sure, i can understand it. Simple and on point is the best way to make me understand about new things. After i learned about marketing management in MySkill E-Learning, this is my final portfolio! FINALLY DONE 🎉 MySkill #learnatmyskill #marketingmanagement

ENTR 398: Week 4 Reflection This week was an exciting one for me. I am currently a Product Manager for the MKTG 485, Applied IMC, and my squad of content creators had our pitch night on Tuesday with the Marketing Program. In the IMC classes, marketing students are tasked with creating a product that is designed to solve our client's problems, with ours being the Marketing Program wants enrollment levels to increase as they have seen a slight drop. The pitch event allows us to present our product and receive feedback from our peers but also directly from the client. My squad, already down to 3 content creators compared to others having 4, was missing a member so the 2 of them had to take on the task of presenting and answering questions. As a Product Manager, I am supposed to let my squad take on the presentation on their own so it was difficult to not step on their toes during the Q&A of our presentation. This didn't matter as my content creators were able to successfully present our product and answer insightful questions with ease. It was very rewarding for not just the positive feedback my squad received but also to see them appreciate the work that they have done already. It has been hard to lead and coach my squad, but I have been able to learn so much about myself through my classes and experiences this quarter. I know have much more to learn and we are already approaching midterms, but these next few weeks will put me to the test, as we will be moving into the pre-production phase of our product! WWU's Entrepreneurship and Innovation Program Dr. Meg Weber #marketing #marketingstudent #wwumarketing #wwuaimc #wwuimc #leader #coach

Importance of School / Field Marketing in Amusement industry! School marketing is crucial in the amusement industry for several reasons: 1. Target audience: Schools represent a large and captive audience, making them an ideal target market for amusement industries like theme parks, water parks, and museums. 2. Brand awareness: School marketing helps create brand awareness and loyalty among students, teachers, and parents, potentially leading to repeat business and positive word-of-mouth. 3. Educational value: Many amusement industries offer educational programs and field trips, making school marketing an opportunity to showcase their educational value and attract school groups. 4. Revenue generation: Schools and educational institutions can generate significant revenue for amusement industries through field trips, group bookings, and special events. 5. Long-term partnerships: School marketing can lead to long-term partnerships and collaborations between amusement industries and educational institutions, driving growth and sustainability. 6. Competitive advantage: Effective school marketing can differentiate amusement industries from competitors and establish them as preferred destinations for school groups and families. By recognizing the importance of school marketing, amusement industries can develop targeted strategies to engage with schools, promote their offerings, and drive business growth. #FieldTripFun #EducationMeetsEntertainment #ThemeParkMarketing #SchoolMarketing #AmusementIndustry #MarketingToSchools #AmusementParkPromotions #EntertainmentForAll #YouthMarketing #PartnershipsInEducation #BrandAwareness #LearnAndPlay

Class is in session 📚 Our MD, Alistair Schoonmaker, spoke to Creativebrief for their season of unlearning. Read more below... #thoughtleadership #leadership #agency #client #creative #independent #journalism