📚🎁 Meta Shares Reel Ads Tips in New Guide 🌟 Meta has shared key advertising tips ahead of the 2024 holiday season, focusing on Reels ads and its evolving Advantage+ campaigns. Released during Meta’s Agency Partners Summit, the insights highlight: 👉 Making Reels a profitable ad medium 👉 Tips on creating Reels ads 👉 Encouraging collaboration with influencers 👉 Promoting Advantage+ campaigns to leverage Meta’s ad ecosystem 📈 The 19-page Reels ad guide is packed with practical strategies to help marketers maximize their performance in the holiday rush. In this article, we dive into some key insights from the guide: 🔗 https://lnkd.in/dv4Ydymr 🚀 With social media platforms changing every day, you may struggle to stay updated with all the news. 📩 Get in touch with our team to make sure that your campaigns are aligned with the latest updates on social media. 🔗 https://lnkd.in/dqvjnhrw #InfluencerMarketing #SocialMedia #MetaAds #HolidayMarketing #AdTips

💡 The Top 3 Social Media Strategies You Need Right Now 💡 If you're spending thousands on ads but not seeing results, it might be time to pivot toward organic growth. Here are three strategies that are currently delivering real value: 1️⃣ Collaborations: Partner with niche-specific influencers or brands. Choose influencers whose audience aligns with yours to build trust quickly. 2️⃣ Reels & Short Videos: Platforms like Instagram and TikTok are prioritizing short, snappy content that engages audiences in seconds. 📈 3️⃣ Value-Packed Content: Give before you ask! Educate and inspire your audience to build loyalty over time. These strategies are powerful ways to drive visibility and engagement without relying solely on paid ads. Save this post if you find these tips valuable! #SocialMediaMarketing #OrganicGrowth #Collaborations #ReelsMarketing #ContentMarketing

Size DOES matter 😨 2 things I’ve said it before and will say again: - Bigger is not always better - ANYONE can go viral on TikTok We generated over 30,000 TikTok posts through creator collaborations in 2023 and have analysed which size influencer generates the highest average impressions per post. Creators in the 20-50K follower bracket (micro influencers) outperform ALL other following sizes, with 1M+ creators (Mega influencers) coming in 2nd to last What to do now:  Stop overspending on huge influencers  Hunt down the rising stars of TikTok and build brand ambassadors out of them Work with 20K-100k following creators at scale #tiktokinfluencers #tiktokviral #follower count #vanitymetrics P.S. We know Social 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in Q2 2024 for brands currently looking to win on TikTok 🥊 

Influencer Marketing insight: Marketers aren't taking advantage of how open Influencers are to cross-posting. Recently, our team ran a campaign that the brand client only wanted the content to live on TikTok. Our team asked if the brand client would be open to allowing us to just ask the influencers if they are open to cross-posting to Instagram & YouTube. They said yes and here's what happened: - 70% of the influencers were open to cross-posting for no extra charge - 20% gave us a discounts off rates for the extra posts - 10% declined the ask The results - 37% increase in overall KPI's without having to increase the original budget Majority of influencers are open to posting on their other platforms at no extra charge as long as there's no extra work involved. All you have to do is just ask! #influencermarketing #digitalmarketing

TikTok Shop 28 Days Sale 💲22K 💸📈 Here are some quick tips: Start by hunting for products from local retailers during your testing phase. Keep creating and uploading shoppable videos regularly, even if results are slow at first. The compound effect is real, and consistency is key. Once you're ready, reach out to brands for approval. Don't fall into the trap of thinking influencers are the be-all and end-all on platforms like TTS. They're not. Think outside the box and focus on organic growth. #ecommerce #SocialCommerce #tiktokshop #happyselling

𝗛𝗼𝘄 𝗛𝗼𝗻𝗲𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Honey, a coupon browser extension, has built a strong social media presence through influencer marketing, especially on YouTube. In 2020, Honey worked with 56 influencers and sponsored 63 videos, providing influencers with their own "Join Honey" links for viewers to join for free. Honey stood out by strategically integrating their ~60-second ads within the influencers' videos, rather than at the beginning or end. Check out this video by MrBeast, which has over 2M views. It’s engaging and encourages the audience to give Honey a try. Honey collaborated with top YouTube influencers such as The Ace Family (18.8M subscribers) and MrBeast (100M subscribers). Their best-performing sponsored video was with PewDiePie in September 2019, attracting 59 million views. 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙎𝙩𝙖𝙩𝙞𝙨𝙩𝙞𝙘𝙨: Appeared on 100+ podcasts Featured on over 400 YouTube channels Drew 60M+ total views on YouTube 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: ✅ Instead of in-your-face ads, come up with creative ways to showcase your brand so it doesn't feel intrusive and annoying to your audience. #InfluencerMarketing #YouTube #Honey #DigitalMarketing #BrandBuilding #MarketingInnovation #day10ofchallenge #ViralCandyMedia

Growing your brand on social media requires a strategic approach and consistent effort. Here are some steps to help you achieve that: 1) Define Your Brand 2) Choose the Right Platforms 3) Create Engaging Content 4) Consistency is Key 5) Interact with Your Audience 6) Utilize Hashtags and Keywords 7) Collaborate with Influencers 8) Track and Analyze Your Performance By following these steps and adapting your approach based on feedback and analytics, you can effectively grow your brand on social media and establish a strong presence in the digital landscape. #Growingyourbrand #SEO #SMO #DigitalMarketing #Increaseyourbusiness #bestseoagency #beaconitmedia

Dive into the Marketing and Social Media whirlwind of the week! Unveiling the Top 6 updates and industry secrets that will reshape your digital strategies. Are you ready to stay ahead of the curve? Let's explore together! 💡 Microsoft Ads introduces AI-powered Instant Banner Ads. TikTok rethinks non-skippable video ads for better user engagement. Meta revamps detailed targeting Ad Options. IKEA's unconventional move: A fake brand tricks influencers. Snapchat enhances In-App parental tools. YouTube unveils fresh tips and Shorts editing tools. What is your favorite update? and how are you planning to use it? Stay tuned for deeper insights! #DigitalMarketing #SocialMediaUpdates #MarketingBuzz #SocialMediaUpdates"

Brands can partner with b2b influencers to boost performance by co-creating content, working together on paid ads, or hosting events together. Our b2b influencer marketing playbook offers insights and examples to help you elevate your existing marketing channels and strategies. 🚀 Download it here: https://lnkd.in/eX66h7ZJ #InfluencerMarketing #B2BMarketing #ContentMarketing

Consumers are less and less receptive to advertising and often use ad blockers. How can marketers deal with this?🤔 Working with influencers or digital content creators to deliver a brand's message to the right audience is a potential solution to this problem.👇 "In TikTok campaigns we’ve run for a luxury jewelry brand in Denmark, the United Kingdom and Sweden using influencer videos, we’ve seen 33% better CTR delivery and 66% higher 6s VTR compared to regular campaign video ads. This is a great incentive for businesses to get started with influencer marketing." – says Katarzyna Gąsior, our Sr. Social Marketing Specialist. Watch our short Q&A video or learn more on our blog ➡ https://lnkd.in/eNbfk-5V #MGWW #MGWWpovseries #influencermarketing #contentcreator