Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients!   Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales.   Congrats to all of our winners and thank you to LIA for the recognition.   #McCannWorldgroup #TruthWellTold