Where is Tuck headed next? Come find us at the NTEN Nonprofit Technology Conference in Portland, Oregon March 13 - 15. Our expert vetted consultants specialize in helping nonprofits and small businesses, and as ClickUp’s go-to partner for nonprofit implementations, we’re excited to meet new technology partners. Are you planning to attend? Drop a note in the comments or our DMs + we'll find time to meet up! Stay up to date on future conferences we'll be at with our media page below. #24NTC #nonprofit #smallbusiness #clickupfornonprofits

We're finishing up contracts with 3 clients this month, and I couldn't be happier about it! But probably not for the reason you think 👀 → One had a really specific goal to get charity aid passed with petitions and action from people online. Biden himself signed it off - job done! ✅ → One client we've worked with since we very first went Limited grew from a few full-time and a little workshop to a huge premises with over 40 staff. What we were doing has now become the role of FIVE full-time team members. 📈 We've helped them grow, and they've outgrown us. I'm super proud of what we contributed to help them get there. → One client has now learnt enough to take our services in-house. This happens, and we're okay with it and encourage it! The more the people we work with know about the strategy, what we're doing, and why, the easier our job is. 🧑🎓 The student has become the master. So we're onboarding 3 SUPER FUN, cool new clients, and once they're all set up and settled, have a potential opening towards the end of June, and another 2 when we get Laura back from Mat leave in a couple of months 🥳 That's unless the waitlist gets there first 😅 We're brought in when companies lack the knowledge, time, or both, to get their marketing off the ground. If we give them the knowledge, they can take it back when they have that resource! If a client never learns enough to do it themselves if they have the time, or grows enough to be able to hire full internal teams to get the time, we'd be doing a crap job. Sometimes, it's just good to have it off their plate and have a great relationship with experts, which is why we've had clients for YEARS. 👉 Plus 4 that have had a pause, or tried elsewhere, and come right back. You know where to find me 😉 #Marketing #SocialMediaMarketing

At some point, organizations that are growing and expanding—especially nonprofits—have to decide whether communications and marketing is a service department or a *strategic and essential organizational function.* I'm indebted to Julie Masson for this tidbit. I've seen this borne out in nonprofit after nonprofit. When an organization gets big enough to think about hiring a #comms director or similar role, they either decide to put someone in an office to "do marketing," OR they hire someone to be a strategic partner with them in how their organization thinks, acts, and communicates. The way this decision goes tends to determine the trajectory of how the organization approaches comms and marketing going forward. Rinse and repeat.

Two businesses in the same industry can have wildly different valuations (even if they're around the same size). I once did an appraisal for a PR firm that worked exclusively with nonprofit organizations. Getting the right multiple was tricky — because there was no industry classification to compare it to. Other PR firms — despite having similar business models and numbers — were operating in a different world. Example: If you’re a PR agency working with celebrities, it doesn’t matter how much you charge. It just matters how good you are. But dealing with nonprofits? You’re always operating within a budget. And when a client's budget gets tight — you’re first on the chopping block (no matter how good or valuable you are to the client). Realities like this impact the appraisal. It means we can’t just look for industry-adjacent cohorts, build the multiple around that, and call it a day. Instead, we may have to include data from other industries that have similar circumstances. So in this case, we’d be looking at other companies that work with nonprofits, even if they’re not necessarily in PR. You’re never going to get a one-to-one comparison for niche businesses like this, so it’s all about getting the right mix and blend of data until you have a multiple that’s accurate.

Since launching the PR Bunker, I’ve been connected to #nonprofit execs who are in need of senior level counsel on all things communications, marketing and PR. The challenges they face are incredibly complicated, but when you dig deep, there’s usually one core problem. Storytelling. How do they get their story “out there” and do so in a manner that grabs attention, gets people to care and eventually, drives them to support financially or through volunteerism. What my clients are learning through being engaged with myself and my extended network of senior professionals, is that we can do the job of a dozen people, in half the time, and with much less resources required than hiring a full time staff of 3-5 people. Now, don’t get me wrong, to be effective at the job, we need internal champions — those that can connect us to key people, context, provide backup info and the like. It’s a true partnership in that manner and both parties win. Here’s why. One, the clients are able to have growth focused and experienced veterans at the belm of all things marketing and communications, without the burden of huge salaries, benefits and less accountability. Two, as a strategic partner, we are still “at will” vendors, which means we have to work three times as hard to keep the business and succeed. Three, we like the pressure. We thrive in it. We seek it out. We want the mission to be fulfilled, but we take an aggressive business mindset to the job. That’s why I’m asking you, my network, to tag those that work for a nonprofit in, who are in executive positions, but need some muscle to move the proverbial needle. Have them reach out. We’re hunker down in the bunker, ready to go to work and help move their mission forward, raise money, and support their communities. Let’s do this.

If you're a one-person marketing department working diligently to get everything done but not quite satisfied because what you really need is a team? We're that team! Let's talk - email erica@pixelpowercle.com or book a call at the link in the comments. #AECIndustry #SustainableBusiness #NonProfitOrganization #WebDesign #DigitalMarketing #WordPressDeveloper #TechChallenges #ContentStrategy #TimeManagement

I think it is important in the US, especially given the current socioeconomic and political environment, that we Black people support our community of creators, businesses, nonprofits and professionals. Did you know that in 2021 Black consumers spent $1.6 TRILLION while Black net worth DECREASED 14% (according to CNBC). The least we can do is target our sales to each other! Let the money recycle through th ecommunity multiple times before leaving. Allies are welcome to support. You have to sign up (free) to get access to the database: http://kitaslist.com. There is a charge (less than $1 a day) to list your business/nonprofit/skills for a year. #BlackCulture #BlackCommunity #BlackCommerce #KitasList

START: An Actionable Strategic Planning Course for Nonprofit Leaders https://ed.gr/dmp0b

If you're a one-person marketing department working diligently to get everything done but not quite satisfied because what you really need is a team? We're that team! Let's talk - email erica@pixelpowercle.com or book a call at the link in the comments. #AECIndustry #SustainableBusiness #NonProfitOrganization #WebDesign #DigitalMarketing #WordPressDeveloper #TechChallenges #ContentStrategy #TimeManagement

START: An Actionable Strategic Planning Course for Nonprofit Leaders https://ed.gr/dmp0b