Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

A sneak peak of BetMGM’s first Super Bowl commercial. “BetMGM is for everyone that loves sports betting, everyone, but Tom Brady.” Watch it here 👇 #sportsbetting #sportsbook #sportsmedia #lasvegas #nfl #BetMGM #sportsmarketing

As Super Bowl 2024 captivated audiences around the world, it wasn't just the game that stole the spotlight – it was also the marketing. One particular advert that generated significant buzz features Hollywood superstars Jennifer Aniston and David Schwimmer reuniting on screen. Released ahead of the Super Bowl, the iconic "Friends" co-stars are seen together in the Uber Eats ad, capturing the attention of viewers and media outlets alike. This marketing move by Uber Eats is a brilliant example of leveraging the power of nostalgia and celebrity endorsement to create buzz and drive engagement. It puts great emphasis on the power of storytelling and the ability of brands to connect with consumers on a deeper level. In an era where attention spans are short and competition for consumer attention is fierce, memorable marketing moments like this one are invaluable. Watch Here: https://lnkd.in/gNsuMDyF #marketing #storytelling #ubereats #marketingtips #marketingstrategy

Gatorade has revived its iconic “Is It In You?” tagline in its largest-ever campaign, narrated by Michael Jordan and featuring athletes like Caitlin Clark. 🏅🏀 This initiative aims to inspire the new generation of athletes to focus on their inner drive amidst today’s societal pressures. Learn more about how Gatorade is addressing the challenges faced by Gen Z athletes and the significance of this nostalgic campaign here: https://zurl.co/Cbc6 #Gatorade #IsItInYou #MarketingStrategy

BRAND SOUL EARLY BIRD $97 Don’t let your brand drown in a sea of competitors. Friday, February 16th 10AM - 2PM CST $197 After January 15, 2024 Learn more about this live online event 👉 https://lnkd.in/gpFmAnVp #brandidentity #brandpersonality #leftrightlabs #brandstrategy

Ad Age’s annual #40Under40 list is here, and it’s full of trailblazers who are taking the marketing world by storm. Chosen from hundreds of nominations, this group's clever strategies and outside-the-box thinking are crafting new directions for the industry. Read about the list here: https://lnkd.in/eqbPKACp #AdAge40Under40

I am so curious about what consumers will think about this new #superbowl ad with Martha, Snoop and Willie. The key metrics are super interesting. Many will be seeing it for the first time tomorrow. What do you think? (Watch the ad using the link in first comment below👇)

Sports marketing suffers from having forgettable campaigns, forgetting that consumers need to remember your brand before knowing your purpose. Rory Natkiel does a great job covering this topic: https://lnkd.in/d_-_AUHx #marketing #brand #sport

Last week's frenzy of LinkedIN appreciation for advertising greatness wrapped around and inserted into the American Football Super Bowl event, led me to a throwback to outstanding business-to-business work from WorkDay on their "Rock Star" campaign from last year. Ozzy Osbourne 😁 "I've done my share of bad things....also your share of bad things". I'm risking a Youtube link on my post here, so, if you like this ad/post, please like and comment to counter the inevitable algorithm downvotes.... https://lnkd.in/gdFB_ym2   #marketing #digitalmarketing 

You’re gifted $7 million dollars to run an ad for your business during Super Bowl LVIII. How will you captivate your ideal audience? 30 seconds could utterly transform your business. A Super Bowl ad slot, a huge investment for just half a minute of fame. Crazy, right? Dr. Squatch did it when they zoomed in on their niche with a natural soap ad for men during the big game 3 years ago. Now, it’s Dove Soaps turn, shining the spotlight on young woman athletes and riding the Taylor Swift wave beating on more woman tuning in to Super Bowl coverage proving once more that knowing your NICHE isn’t just cool; it’s crucial. So, here’s a toast (with the finest craft beer, cold brew coffee or a glass of rosé, take your pick) to not just entering the game but changing it. To making your 30 seconds not just count, but multiply. To leaning so far into your NICHE that it can’t help but grow your business. As you’re brewing your own business, conquering the entrepreneurial race, and crafting the next big thing in your garage (next to your beloved Jeep, of course), remember focusing on your NICHE will be one of the best investments you ever make. Let’s make it not just big, but Zensational! Now let’s go enjoy the Commercials and, oh yes, the Game and Usher’s Half-Time show. #EntrepreneurLife #NicheMarketing #pumpkinplan #keephercinfident #zensationallifestyle https://lnkd.in/esseeMJ6