We just hit our 21st straight season as an influencer marketing software leader on G2. 21! That's more banners than... 🏀 The Boston Celtics (18) 🏈 The Green Bay Packers (13) ⚽ Manchester United (20) The Yankees still have us beat (27), but we're coming for them next! In all seriousness, though, we couldn't be more proud of our team and platform that has been powering brands and empowering creators since 2019. And stay tuned.. We've got even more wins planned for Q4. 👀 #influencermarketing #creatormanagement #digitalmarketing #creatormarketing

Trick-or-treating just got much more exciting thanks to a brilliant partnership between M&Ms and Ring! 🍫🔔 As someone who's always loved creative Halloween campaigns, I think this is such a fun twist on the usual doorstep experience. When trick-or-treaters ring a Ring Video Doorbell this October, they’ll be greeted by M&Ms’ spokescandy, Red, who’ll challenge them to some funny tasks like pretending to ride an invisible broomstick. 🧹✨ The campaign, which is live all month, is backed by T&Pm, EssenceMediacom, and Ketchum, and will be featured across paid media, in-store, and CRM channels. Plus, influencer collaborations will definitely help boost the fun. M&Ms is even encouraging Ring users to share their best responses to the challenges on social media, which I think will ramp up engagement and make this campaign even more memorable. Honestly, this is exactly the kind of innovative brand partnership that makes Halloween extra special, and I love seeing how brands like M&Ms are keeping traditions alive while adding a modern twist. 🎃 #Halloween2024 #MandMs #Ring #MarketingCampaign #TrickorTreat #SpookySeason #BrandPartnership #HalloweenFun

🍩 𝐌𝐚𝐝 𝐎𝐯𝐞𝐫 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! 🍩 Last month, we partnered with Mad Over Donuts to sweeten things up, and the results were as delightful as their donuts! 😋 From creative influencer campaigns to mouthwatering content, we helped 𝑴𝑶𝑫 reach a wider audience and satisfy some serious donut cravings. Watch the video to see how we made this delicious campaign a success, and stay tuned for more highlights from our top 5 campaigns! #MadOverDonuts #FaymCampaigns #InfluencerMarketing

Coffee and social media: a perfect pair! ☕ Our team can help you create a social media strategy that fosters meaningful connections with your customers. From engaging contests to influencer partnerships, we'll help you build a loyal community of coffee enthusiasts.  #digitalmarketing #coffee #smallbusiness #socialmedia #advertising

What is more iconic than a touch of Rosella Tomato Sauce on your sausage in bread? We more than doubled the KPI for our most recent partnership with Rosella at 214%. 214 pieces of killer UGC were published from 100 talented micro-influencers. Want to flood the feed with your brand? Reach out today to secure a spot in 2024. #rosella #influencermarketing #ugc #risercollective #digitalmarketing

Friendly Social Media Tips for Pet Businesses 🐶🐱 Struggling to grow your pet business on social media? Try these quick tips: - Post captivating pet photos & videos to boost engagement - Leverage influencer partnerships to reach new audiences - Run interactive contests to build your follower count What other social media tactics have worked well for your pet business? Share below! #VeterinaryMarketing #DigitalMarketingForVets #SocialForVeterinary

A fun and weighty inforgraphic on The Shelf Influencer Marketing Agency shares some insights on the biggest #Halloween seasons in 20 years! 🎃 The highest percentage of people in nearly 20 years are celebrating Halloween this year, with 95% buying candy, making it a prime moment for early holiday marketing. 🎃 72% of Americans plan to celebrate, engaging in activities from decorating (52%) to hosting parties (29%) — giving brands a variety of engagement points. 🎃 Halloween spending is expected to hit $11.6B in 2024, with the average shopper spending $104, including on candy ($3.5B) and costumes ($3.8B). 🎃 74% of Gen Z plans to cut back due to inflation, but 47% are still willing to splurge on Halloween, highlighting a need for budget-friendly yet compelling marketing. 🎃 38% of Halloween shoppers get their ideas from online sources, a prime opportunity for influencer campaigns targeting costumes and decor. 🎃 Discount stores attract 37% of shoppers, followed by specialty Halloween and online stores at 33%, showing strong competition across channels. Read more: https://lnkd.in/e9vwJ2M8 #Halloween #Marketing #HolidayMarketing #Halloween2024

Influencer marketing is booming—what does that mean for brands? 📈 Kelly Dye, VP of Influencer Strategy at Acorn, was quoted in Digiday, highlighting the rising costs and evolving dynamics in the industry. "As creators become more savvy about their business, additional fees are causing many of the increases. These include content rights for the brand, cost of ad access to the influencer’s handle, and exclusivity for product categories." Kelly has seen 10-20% fee jumps year-over-year in her decade-plus in the industry. Find the full article in the comments below! 👇 Thanks for the feature, Kimeko McCoy! #InfluencerStrategy #Digiday #InfluencerMarketing #MarketingInsights

Is the influencer marketing party coming to an end? Brands are waking up with a major influencer marketing "hangover" as they take a hard look at the ROI and results. After years of hype, growth and big budgets, many companies are now questioning if influencer partnerships are really moving the needle. I think this is a healthy and necessary maturation of the influencer space. The wheat will get separated from the chaff. Expect to see a "flight to quality" as brands get much more selective about the influencers they collaborate with. Reach and follower count alone won't cut it anymore. The most strategic brands will look for influencers who drive real business outcomes, not just awareness and "buzz." Do you work with influencers to promote your brand? How do you measure the ROI and results? Let me know in the comments. Source: https://lnkd.in/gk_vV6rp I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

Sydney Sweeney, Martha Stewart, Rihanna. Brands spend millions of marketing dollars on celebrity endorsements each year. But are those investments paying off? Join our Head of Brand Partners Danielle Wiseman as she explores the ROI of star power at Greenbook's upcoming IIEX event. Learn more about the key drivers behind successful influencer campaigns—and the strategic mistakes that cause others to fail. #iiex #marketresearch #insights