Key Account Management
With Drew Boyd
Liked by 25,195 users
Duration: 45m
Skill level: Intermediate
Released: 4/11/2017
Course details
In order to grow and expand, a company must protect its most important assetâits base of loyal customers. Some of these customers require special attention in order to retain them and acquire more business. In this course, marketing professor Drew Boyd shows you how to determine who your key customers are, and a strategy for managing your customers and your organization. Drew dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management process. He also shares how to select key accounts, develop a key account strategy, hire and train key account managers, and measure key account results.
Skills youâll gain
Earn a sharable certificate
Share what youâve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under âLicenses and Certificateâ section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Piyush Prasad
Piyush Prasad
Team Captain at Myntra
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p k
p k
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Susan Majava MLS,(ASCP)
Susan Majava MLS,(ASCP)
Medical Diagnostics | Customer Service | Clinical Specialist | Territory Management | Technical Proficiency | Project Management | Organizationalâ¦
Contents
Whatâs included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units