This course is an excellent resource for anyone looking to learn more about developing visual campaigns. The instructor provide a wealth of information, and the course is full of examples that help reinforce the concepts taught in this course.
One of the best things about this course is the real-life examples that are used throughout. By showing how visual campaigns have been developed and executed successfully in the past, Amy helps learners understand the principles that underlie effective visual communication. This approach makes the course feel practical and relevant to the real world.
Overall, I would highly recommend this course to anyone who is interested in developing visual campaigns. Whether you are a marketing professional, a fresh graduate, a graphic designer, or simply someone who wants to learn more about visual communication, this course will provide you with valuable insights and a solid foundation in the principles of visual campaign development.
Developing Visual Campaigns
With Amy Balliett
Liked by 538 users
Duration: 2h
Skill level: Beginner + Intermediate
Released: 4/14/2017
Course details
Today's audiences crave custom, quality visual content delivered with intentâbut they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12â14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums.
In this course, Amy BalliettâCEO of the visual communications agency, Killer Infographicsâprovides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls.
In this course, Amy BalliettâCEO of the visual communications agency, Killer Infographicsâprovides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls.
Skills youâll gain
Earn a sharable certificate
Share what youâve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under âLicenses and Certificateâ section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Dr Dana Kakeesh PhD, MBA
Dr Dana Kakeesh PhD, MBA
Assistant Professor of Marketing | Marketing Consultant & Trainer | Co-Author | TEDx Speaker | Hult Prize Judge | MOOC Creator | AMA Member
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Maulidita Kirana
Maulidita Kirana
Brand Development at PT Smartfren Telecom Tbk
Contents
Whatâs included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone