Happy Thursday and newsletter day! Today we cover: - Our data privacy expert Simon McDougall answering your questions about prospecting across borders - Exec moves that may just land you your next deal - ZoomInfo events you should attend this month Read below:

Today, we’ve been named a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms! 🚀 In just two years, ZoomInfo Marketing has gone from being a Niche Player in 2022 to a Leader in 2024. We believe this showcases the strength of our unified platform, combining real-time data, advanced insights, and multichannel engagement capabilities. For us, this recognition highlights the power of aligned marketing and sales teams, enabling perfectly timed and coordinated outreach to target accounts. Learn more about what made us a Leader in ABM: bit.ly/3Z3YP7F

Is your business ready for AI? 💡 Our Chief Product Officer, Dominik Facher, shares five lessons to consider before implementing GenAI in your organization: 1️⃣ GenAI is an additive: AI is a powerful tool, but it’s not a standalone solution. 2️⃣ Data quality is key: Strong outputs rely on comprehensive, up-to-date data. 3️⃣ Adoption takes effort: AI can boost efficiency but requires time and training. 4️⃣ Responsible AI matters: Transparency and ethics are non-negotiable. 5️⃣ Economic impact: GenAI can drive revenue, retention, and efficiency. Read his full article on The Cloud Awards to see how AI can deliver real results — and why it’s essential to get it right from the start: bit.ly/40Nuuv3

Crafting the perfect outreach sequence isn't one-size-fits-all. Leslie Venetz breaks down her approach: Adjust the timing based on the recipient’s seniority and company size. For example, connecting with a CFO at a Fortune 250? Extend the time between steps — think 30 days minimum. And while Leslie’s rule is at least 8 steps, balancing this with multi-channel touches is key. It’s all about engaging in a way that gets replies, not 'unsubscribe' requests.

Curious why ABM software is a top priority for growth-focused companies? 🤔 It’s simple: ABM tools empower companies to... 🎯 Target high-value accounts with precision ✨ Deliver personalized experiences that engage decision-makers 🤝 Create seamless alignment between sales and marketing teams The result? Greater efficiency, higher ROI, and measurable success. Discover how the right software can transform your approach to customer acquisition and growth: bit.ly/3YKkUGX

We're proud to share that ZoomInfo's Revenue Enablement team has been named a finalist for the Sales Enablement Collective's award for Sales Enablement Team of the Year. 👏 At ZoomInfo, we’re dedicated to empowering businesses to achieve more through intelligence-driven growth. Our Revenue Enablement team brings this vision to life, driving essential change across people, processes, and technology. This award celebrates teams that are truly moving the needle in enablement — and we’re in exceptional company with fellow finalists at Amazon Web Services (AWS), MongoDB, Sigma Computing, and Databricks. Cheers to all the teams shaping the future of enablement. We’re honored to be recognized alongside you!

How does seasonality impact email engagement? 📧 In a recent article for SalesTech Star, our VP of Sales, Matthew Balaschi, explores ZoomInfo's analysis of millions of emails to reveal seasonal out-of-office (OOO) patterns that can make or break your outreach timing. ⬇️

Master the art of empathetic selling. 🎨 Opening with "I've been hearing this..." allows you to acknowledge your prospect’s challenges without coming across as accusatory or aggressive. Rajiv 'RajNATION' Nathan reveals his go-to strategies for crafting cold emails that build trust, avoid painful pitfalls, and position you as the expert they’ve been looking for. 👇

Announcing Reltio Enrichment with ZoomInfo! 🤝 We’re thrilled to unveil our powerful new integration with Reltio, designed to give sales and marketing teams a comprehensive 360° view of customers and prospects — powered by high-quality, real-time data. Reltio’s cloud-native platform now connects seamlessly with ZoomInfo’s extensive company and contact data, including 200+ unique data attributes and critical contact details. The result? Smarter decisions, faster deal cycles, and better customer engagement. Learn more here ➡️ bit.ly/3CA3lld

Focus on the right accounts at the right time with ZoomInfo Copilot. Watch as Account Manager Karen H. reveals how she uses ZoomInfo Copilot to identify top-priority accounts based on real-time buying signals like research activity, hiring plans, or promotions. Ready to save time and drive stronger results? Request a Copilot demo: bit.ly/3YZMbpY #ZoomInfoCopilot