We are excited to announce the opening of our Innovation Hub in downtown Boston! This space will host design and product teams across our brand portfolio, including Saucony's product team members in design, development, product management and merchandising.  As our President and CEO Christopher Hufnagel said, "Boston is an amazing city with a deep connection to our brands and exceptional design and footwear talent... With this Innovation Hub, our team [is] well-positioned to design awesome products and continue transforming Wolverine Worldwide into a consumer-focused builder of great global brands."
About us
Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the worldâs leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The companyâs portfolio includes Merrell®, Hush Puppies®, Saucony®, Wolverine®, Stride Rite®, Chaco®, Bates®, HYTEST®, and Sweaty Betty®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 140 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.
- Website
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https://www.wolverineworldwide.com/
External link for Wolverine Worldwide
- Industry
- Retail Apparel and Fashion
- Company size
- 1,001-5,000 employees
- Headquarters
- Rockford, MI
- Type
- Public Company
- Founded
- 1883
- Specialties
- Footwear, Apparel and Accessories, Retail, product, fashion, and ecommerce
Locations
Employees at Wolverine Worldwide
Updates
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Last month, our Latin American (LATAM) Team and Saucony Distributor in Argentina hosted the first-ever Saucony BAIRES 15K held in the heart of Buenos Aires.  4,500 runners raced the city streets of Palermo, followed by a high-energy, consumer-focused experience that brought the Saucony spirit to life! Thank you to our LATAM Team for their support and dedication in helping make this vision a reality. It was fantastic to see the community come together for such a memorable event. #TakeonBAIRES #SauconyBAIRES15k
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Earlier this year, Wolverine Worldwide launched the Military and Veterans Employee Resource Group (ERG) for active military, veterans, and their families, with the purpose of providing a supportive network, fostering a sense of belonging, and creating opportunities for professional development and community engagement. The sacrifices, bravery, and devotion that active military, veterans, and their families give to our country does not go unnoticed, and it is our goal to show our appreciation for these groups year-round. Happy Veterans Day to all and thank you for serving our country.
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Congratulations to the Saucony team for their recent recognition by Highsnobiety!  The brand is praised in the online feature article including: "despite its age, Saucony has raced through 2024 like a triumphant newcomer, quietly dropping some of the year's best sneakers and collaborative designs."  Read the full article below to learn more about the brand's "humbly powerful year" thanks to product development, partnerships with Westside Gunn and Jae Tips, and collaborations with Starcow Paris, COSTS, Minted New York, and Bodega.
Saucony Quietly Had a Huge 2024 â It's About to Dominate 2025
highsnobiety.com
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As Footwear News mentioned, itâs been a great day for the entire Wolverine Worldwide organization. Thank you to our devoted team members for your relentless work throughout this ongoing strategic transformation; itâs because of you that we are experiencing such tremendous proof points, and we are so appreciative.Â
It was a great day for Wolverine Worldwide. The Rockford, Mich.-based company ended Thursday with its stock up nearly 36 percent by end-of-day trading as Wall Street reacts positively to its aggressive turnaround strategy. Here's why.
Hereâs Why Wolverine Worldwideâs Stock Jumped Nearly 36% on Thursday
https://footwearnews.com
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This morning, we reported 2024 third quarter revenue and earnings above guidance. We also raised our revenue and earnings guidance for fiscal year 2024.  Key highlights from President and CEO, Christopher Hufnagel:  "In the third quarter, we delivered better-than-expected revenue and earnings â led by Merrell and Saucony outpacing our forecast â as we continue to make progress on our plan to turnaround and transform the Company for the future. We drove another quarter of record gross margin and more than doubled earnings versus last year.  Today, weâre moving forward with a stronger platform for growth â a rationalized portfolio of authentic brands positioned in attractive categories, a much healthier balance sheet with our restructuring and stabilization efforts largely behind us, and finally, a talented, aligned, and motivated team driving the business each day.â  https://lnkd.in/gYZ_rb-A
Wolverine Worldwide Reports 2024 Third Quarter Revenue and Earnings Above Guidance | Wolverine Worldwide
wolverineworldwide.gcs-web.com
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Today, we recognize our U.S.-based team members who voted this Election Day (including those who participated in early voting)! We understand the importance of making your voice heard, which is why we offered our U.S.-based staff time away from their workday to ensure they could cast their ballots. Encouraging civic engagement, celebrating our differences, and respecting othersâ opinions is vital to maintaining a healthy workplace; We are proud to have fostered an inclusive and accepting work environment across our global offices. Together we are one Wolverine. #WOLVER1NE
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Recently, Footwear News connected with Scott Schoessel, chief marketing officer for our work group, to discuss how work brands are evolving their marketing strategies to reach a younger generation of consumers. Schoessel noted that Wolverine Boots & Apparel prioritizes 3-4 collaborations each year with the goal of building brand buzz and/or raising funds for trade school scholarships. Â He also teased the brand's next collaboration with Jarritos US will launch November 19. Â Read more:
Why Work Brands Are Stealing the Sneaker Industryâs Marketing Tactics
https://footwearnews.com
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Clunky hiking shoes are a thing of the past....  Introducing Merrell's streamlined masterpiece, the SpeedARC Surge BOA launches in January and is among TIME's Best Inventions of 2024.
TIME Best Inventions of 2024 ð Revolutionary energy return, advanced midsole system and precision-fit technology for effortless hiking. SpeedARC Surge BOA. Coming January 2025.
A Slimmer Hiking Shoe
time.com