“Your past does not define you. It’s what you’re going to do today that makes you better tomorrow.” - Jared Brown, BOMF volunteer Back on My Feet empowers people to achieve economic independence through fitness and community. Operating in 16 cities across the United States, Back on My Feet has been breaking cycles of poverty and addiction since 2007. Join us in cheering on the nine Atlanta community members representing Back on My Feet this Sunday at the New York City Marathon. 🙌 Watch the full film to learn more about this revolutionary organization: https://lnkd.in/dbv7RPws. 🎥 ODYSY Media #BackonMyFeet #FlyHumanFly #TSCNYCMarathon

Be a good sport in HOKA x Reformation We teamed up with Reformation to unveil a fresh spin on Mach 6. Made for everyday movement with just the right amount of athletics and aesthetics. Available now: bit.ly/HOKACollaborations. Read more about the limited-edition collection at Forbes: https://lnkd.in/gC8St62p.

Mediterranean magic on the Cote d’Azur. 🏊♀️ 🚴♀️ 🏃♀️ The IRONMAN Group A 5th place finish for Nikki Bartlett and a final bow for Laura Zimmermann. 🫶 A huge congrats to Team HOKA and all of the athletes who competed on the world stage! Read more about the thrilling Women’s VinFast IRONMAN World Championship in Nice: https://bit.ly/2024IMNice. #FlyHumanFly #HOKA #LetsFlyNice #Nice2024 #IRONMANtri

Introducing: Mach X 2 💨 Your new speed-training partner, the Mach X 2 keeps things light, cool, and fast for next-level efforts. Inspired by Cielo X1’s race-ready geometry, this propulsive trainer boasts an extra-resilient PEBA foam midsole combined with an extended Pebax plate design for added support.  Get ready to train at Mach speed: https://bit.ly/HOKARoad. #FlyHumanFly #HOKA #MachX2 

We’re celebrating the remarkable performances of all the athletes at the HOKA UTMB® Mont-Blanc, including the 30 athletes who represented HOKA in Chamonix from across the world.  In the women's OCC (50k Final), Judith Wyder placed second in a deep field in her debut at UTMB. In the men’s CCC (100k Final), Hayden Hawks took the win, his second time doing so after winning the event seven years earlier. Adam Peterman dug deep and placed third behind his teammate. On the women’s side, Martyna Mlynarczyk ran a fantastic race to place second with Heather Jackson finishing fifth. In the men’s UTMB (100M Final), Ludovic Pommeret set a new personal best time finishing fifth, 20 years after his very first UTMB start line.  Congratulations to our very own Vincent Bouillard, Senior Manager of Product Engineering in Innovation for HOKA --- your 2024 men’s UTMB Champion! Not only is Vincent a full-time HOKA employee, but he was also part of the team that helped develop the newly released Tecton X 3, the shoe of choice for many of our athletes.   Thank you to everyone who made the world’s pinnacle ultra-trail race week an event not to be missed.    HOKA and UTMB® were both born in the Alps — fueled by the thrill of flying up and down mountains. As partners, we're proud to unite the global trail community in a race that redefines what athletes can do. Explore the world of UTMB World Series: https://lnkd.in/g98yUvt9. #FlyHumanFly #HOKA #UTMBMontBlanc #UTMBWorldSeries

Humans of HOKA: The Founders Discover the inspiring story behind HOKA, before it revolutionized the running world. Join Jean-Luc Diard and Nicolas Mermoud, two mountain kids with a passion for pushing boundaries, as they take you on a journey from the high-altitude slopes of the French Alps to the forefront of athletic innovation. From their early days racing down the mountains, Jean-Luc and Nico share how their unique experiences and vision led to the creation of game-changing designs. Learn how they redefined comfort, speed, and performance, making HOKA a global sensation among athletes and outdoor enthusiasts alike. Watch the full film: https://lnkd.in/gx86fUCi Read the blog: https://lnkd.in/gAFrVbMc Production: ODYSY Media #FlyHumanFly #HOKA #HumansofHOKA #UTMBMontBlanc

Introducing: Tecton X 3 ⛰️ A race-day trail shoe, the Tecton X 3 is ready to propel you through gnarly terrain. Updates include winglets added to the carbon fiber plates for extra stability and a redesigned Vibram outsole providing better traction than its predecessor. With new features such as the gaiter-like knit collar, this version is more durable and trail-worthy than ever. Discover the ultimate wild speed of the Tecton X 3: bit.ly/TrailRunShoes. #FlyHumanFly #HOKA #TectonX3 #TrailRunning

Many Trails. One GOAT. 🐐 The Speedgoat 6 combines our tried-and-true cushioning with aggressive traction and ultralight materials. A workhorse for technical terrain, this update is refined with a breathable woven textile upper, a plusher dual gusset tongue, and a foot-hugging internal chassis for a more secure fit. Inspired by the hoof of a goat, an adjusted outsole lug design and revised lug orientation provides improved traction on the trails. Explore the updated fan-favorite: https://lnkd.in/gAzKbBQq https://lnkd.in/gwRxevYN #FlyHumanFly #HOKA #Speedgoat6 #TrailRunning

After an incredible performance by our HOKA athletes, teammates, and the entire running community at this weekend’s Western States Endurance Run and USATF Trials, I am honored to announce HOKA’s latest chapter in our FLY HUMAN FLY campaign with the new anthem film, ‘Bird’s Eye’. This campaign celebrates HOKA’s deep connection to running, from our origins in the French Alps to streets around the world, and our belief that We Are All Born To Fly.     It is a testament to the power of community – we fly higher, run faster, and go further – together. We invite everyone to experience the joyful flight of running with HOKA! 🕊👟 #HOKA #FlyHumanFly #WeAreAllBornToFly #Running #Movement #Community

“Being able to look beyond what you have is what I think opens up other worlds. Imagining yourself being more than just what has been offered to you. So much of my work really connects to freedom. Whether it’s people that are kidnapped or people that are in jail or people that are prisoners of their immigration status or are in an abusing relationship or struggling with addiction.” - Carolina Rubio-MacWright Carolina is a lawyer and an ultra runner. Since moving to the United States from Colombia, she has spent her life pursuing freedom for herself and others. In our newest Humans of HOKA, we follow Carolina as she prepares for the Western States 100-mile Endurance Run. Watch the full film on our HOKA TV YouTube and read more on the HOKA blog. Full film: https://lnkd.in/gp8nZ2D7 Read the blog: https://bit.ly/HoHCarolina #FlyHumanFly #HOKA #HumansofHOKA