Thrilled to celebrate MRM Detroit's Jennifer Kohler, who was honored as part of She Runs It's "Changing the Game" Awards. The program recognizes women within marketing, media, and tech who are true catalysts of innovation. Kohler received an award in the "Quantum Leap" category, which identifies leading women who are changing the way their organizations are aligned to proactively meet new challenges.   Additionally, this week Kohler was also appointed Managing Director, MRM Detroit.   Congrats, Jenn!

Congratulations to McCann Germany's Jan-Philipp Jahn and MRM Germany GmbH's Ulrich Saeuberlich on their new leadership roles. Jan-Philipp has been promoted to CEO of McCann Worldgroup Germany and will focus on creating long-term brand platforms for our customers and driving the growth of the network. Ulrich has been promoted to President of MRM Europe & UK, where he will be responsible for growing the agency's brand in key European markets. Christian Johansen, President McCann Worldgroup Europe & UK said: “Over the last two years, Jan-Philipp and Ulrich have proven that they are experienced growth managers who are successfully driving forward our skills, our culture and our entrepreneurial success in Germany. In their new positions, they will be able to leverage this momentum and further promote teamwork and growth within our close-knit group. In one of our most important markets, this power duo anchors McCann Worldgroup’s unique mission statement: to create long-term brand platforms, relationships and value. I am thrilled by the impact that Jan-Philipp and Ulrich are having on our customers’ businesses, our talent and the McCann Worldgroup.” Read more in HORIZONT: https://lnkd.in/eGCZBdgZ

The #ElOjoFestival has announced MRM Brasil CCO Dogura Kozonoe as one of this year's #CreativeCommerce jurors! Taking place Nov. 13-15th, the Festival Internacional El Ojo de Iberoamérica will celebrate the best of Latin creativity. Learn more: https://lnkd.in/eUFP2pV3 #ElOjo2024

Ontem, trouxemos para casa nossos troféus no Effie Awards Latin America, um dos prêmios mais importantes de criatividade e eficiência! 2 Ouros com Samsung na categoria Carpe Diem e Marketing Estacional pelo projeto Samsung Throw Back Deals. 1 Prata com Samsung na categoria E-commerce / Retail Media pelo projeto Samsung Throw Back Deals 1 Bronze na categoria Éxito Sostenido com Latam Airlines Parabéns Gang e clientes! Go MRM 💜🚀 #ProudToBeMRM Renato Shiratsu Claudia Verderesi - Marketing Daniela Righi Ferrari Nivea Beyrute Juliana Ferreira da Silva Jeanini Pedroso Fábio Souza Dogura Kozonoe Isabel Coletta Marcia Aguirre Marcela Borges Rogerio Goncalves

Thrilled to have MRM's Global Chief Creative Officer Ronald Ng serving as Jury President for The One Show's 2025 IP & Product Design Category—celebrating innovation in new digital or physical products by brands as part of integrated campaigns. Learn more about this year's program at https://hubs.la/Q01vprRp0 The One Club for Creativity #TheOneShow

🎉Huge congrats to MRM Germany GmbH for their Silver #Effie win!

New work spotlight: MRM Brasil’s ‘Pooping Princess’ for Dulcolax.   'Pooping Princess' introduces an unconventional set of princess characters shown sitting happily in their gowns sitting on a porcelain throne. The campaign seeks to build an enduring relationship with women by reducing harmful stigmas that have traditionally made young women shy away from using the bathroom in public. To pull off the effort, MRM became the world’s first agency to access a custom Generative AI model with Adobe that was needed to create a truly diverse set of modern-day princess characters. Said Dogura Kozonoe, chief creative officer at MRM Brasil, “This idea gives us the incredible opportunity to demystify stereotypes behind perfection and princess-like behaviors that are imparted on young girls.”

Great news - we took home a total of 62 awards at this year’s LIA - London International Awards, spanning multiple agencies, teams, and clients!   Throwback Deals, MRM Brazil’s work with Samsung, won the Grand LIA in Creative Use of Data. The campaign leveraged data about online shopping behavior virtually all of us can relate to - adding to cart but never purchasing - to increase sales during one of the slowest shopping weeks of the year. Customers who left something in their cart years ago were prompted to complete their purchase for a newer model at the original price, resulting in a 318% jump in sales.   Congrats to all of our winners and thank you to LIA for the recognition.   #McCannWorldgroup #TruthWellTold

Back to back champions! 🇷🇴 Congrats to MRM Romania for winning "Digital Agency of the Year" at the Golden Drum Awards for the second year in a row. In addition, McCann Worldgroup was crowned "Network of the Year." 🥁 Learn more about the 2024 Golden Drum Awards here: https://lnkd.in/e5kFE-d7 #GoldenDrum30 #DigitalAgencyoftheYear Golden Drum International Festival of Creativity, McCann Worldgroup UK & Europe

Seen in Ad Age🤩: MRM Brasil's 'Pooping Princess' campaign introduces an unconventional set of princess characters shown sitting happily in their gowns going #2.  It seeks to build an enduring relationship with women—and ultimately help reduce harmful stigmas that make young women shy away from using the bathroom in public.   To pull off the effort, MRM became the world’s first agency to access a custom #GenAI model with Adobe that was needed to create a truly diverse set of modern-day princess characters that defy stereotypical depictions of 'perfection.'   Learn more about the campaign here: https://lnkd.in/gxMUQH3Q Opella, Adobe Firefly, Alberto Hernandez, Dogura Kozonoe, Ronald Ng, Silvina Vilas, Thaís Olimpio, Alexandra Laoutatzi, Maria João Nabais, Inês Grazina, Marcia Aguirre, Isabel Coletta, Marcela Borges, Rogerio Goncalves, Guilherme Medici McCann Worldgroup Latin America and Caribbean