When I started Raiz Capital, I chose the name because I appreciate a good pun. But over the last six months, it became clear that a better name was waiting in the wings.
"Raising Capital" was never the main point. After all, I built a successful business as a bootstrapped founder. When I invest in startups, I often say that money is the least valuable thing I offer. What holds true, long-term value, are the insights, skills, and hard-earned lessons from my experience building and working on hundreds of products and companies.
For those who don’t know, I’ve partnered with Jessica Lynch to build a world-class venture firm and we wanted the name of the firm to be an inclusive brand, not a personal brand. It was important that we were creating something that was much bigger than any one of us. As we brainstormed a new name, we had a few key requirements:
- It needed to be founder-centric.
- It had to represent more than just money.
- We wanted a name with an edge, something that stood out.
- And, we wanted a brand that could grow, one that would welcome future investors and founders alike.
I'm excited to announce our rebranding to FoundersEdge.
Jess and I believe the world needs change, and founders are the ones to create it. Our goal is to give those founders an edge—an unfair advantage—to build exceptional companies. We do this by using data & research to inform our advice and by connecting them with customers, mentors, and investors, so they can, in turn, become the edge for future founders.
Being a founder is tough. Raising capital is tough. But founders don't have to do it alone. We're here to give you the edge. If you're building something world changing and need an edge, we would love to help.
