This fall, Brand USA welcomed 90 travel agents from South Korea, the U.K., and Ireland across two incredible MegaFams, showcasing the diverse experiences of the U.S. through 22 states, 35 cities, and unforgettable finale events! 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚 𝐌𝐞𝐠𝐚𝐅𝐚𝐦 (𝐅𝐢𝐫𝐬𝐭 𝐄𝐯𝐞𝐫 🇰🇷): In partnership with Delta Air Lines and Korean Air, 30 agents and 4 travel trade media experienced 4 unique itineraries, exploring 10 states from Los Angeles and Las Vegas to Boston, Washington D.C., Milwaukee, and beyond—with a finale celebration in Seattle! 𝐔.𝐊. & 𝐈𝐫𝐞𝐥𝐚𝐧𝐝 𝐌𝐞𝐠𝐚𝐅𝐚𝐦 🇬🇧🇮🇪: In partnership with American Airlines, British Airways, and Aer Lingus, 60 agents embarked on six itineraries across 12 states, from South Dakota’s National Monuments to Route 66 in Illinois and scenic Florida coasts, with a grand finale in Chicago featuring an Architectural River Tour and a VIP concert at the United Center! Thanks to all our partners and agents for making these MegaFams a success. #BrandUSA #DestinationMarketing

Tune in on Monday, November 18, for our Annual #BoardOfDirectors meeting to hear from Board Chairman Todd Davidson as well as President and CEO Fred Dixon, who will introduce Brand USA’s new leadership team and outline his areas of focus as he takes on his first year in the role. Topics include industry insights, deep dives into market analytics, and the current competitive climate. The meeting will also include a review of the current tourism landscape and select FY25 activities and campaigns. Register now ➡️ https://bit.ly/4fJdMBh! #BrandUSA

Today starts #NationalNativeAmericanHeritageMonth! 📣 Exciting news announced earlier this week at AIANTA’s 26th Annual American Indigenous Tourism Conference. Congratulations, American Indian Alaska Native Tourism Association (AIANTA) and Sherry Rupert. We look forward to continuing our partnership to amplify the work you do to welcome the world to visit Native communities across the USA.

Every aspect of our industry is moving from recovery to RECORDS. Yesterday, U.S. Department of State Secretary Blinken and U.S. Department of Commerce Secretary Raimondo highlighted how the U.S. government is streamlining processes to help welcome more visitors and drive the U.S. economy. 🔹 A RECORD 11.5 million visas issued in FY24 🔹 A RECORD 90 million people are projected to visit the USA by 2026 🔹 Wait times are under 60-days for first-time interviews 🔹 Nearly 10 million American jobs supported by travel and tourism 🔹 $2.3 trillion in economic activity spurred by travel and tourism View remarks ⬇

Don Richardson, Brand USA’s chief diversity & inclusion officer, and Coralis Rivera-Aponte, senior manager, social media, attended IGLTA's Global Convention in Osaka, Japan last week. Brand USA sponsored the closing reception, where Don delivered remarks to the attendees, highlighting that “it’s not just about having a seat at the table, but about ensuring every voice is heard. The more perspectives we bring to the table, the stronger we become—both as individuals and as organizations.” We’re also excited to share that IGLTA will return to the U.S. next year, hosted by Visit Greater Palm Springs. At Brand USA, we remain committed to promoting diversity in travel and showcasing the U.S. as a welcoming destination for all. #BrandUSA #IGLTA2024

🎙️: Live From Travel Week: Leadership Alignment with Generative AI Brand USA's new Senior Vice President of Innovation and Chief AI Officer, Janette Roush, offers you a look at the urgency of learning and leading the way in this era of artificial intelligence, which is evolving at a rapid pace. "[Amadeus] did an interview of nearly 400 travel industry tech professionals around the world. Those professionals said that their number one objective for 2025 is working with generative AI, and that the obstacle to making that happen is lack of expertise on their teams. I do not want lack of expertise to be the reason that the U.S. travel industry falls behind when it comes to generative AI. This is going to affect how we advertise, how we personalize our offerings, how we reach our customers." Listen now 🔗 https://lnkd.in/eQz2yr38. #BrandUSATravelWeek #BrandUSATalksTravel #DestinationMarketing #GenerativeAI

With a week-long programming schedule, including seven panel discussions and 15 live performances, #USAHouse at SXSW Sydney showcased the diversity of experiences travelers to the USA can have, while bringing these to life for festival attendees. Whether chilling out with a desert oasis sound bath, learning to break with the pros (including a special appearance from U.S. Olympic breaker B-boy Jeffro), or enjoying a sunset tailgate party, there was something for everyone across the week. Delicious food, themed drinks, and live music every day rounded out the experience, and USA House was buzzing with thousands of attendees enjoying a taste of the USA. The week was capped off with a visit from U.S. Embassy Chargé d’Affaires, Erika Olson, who participated in our ‘Dance & Culture’ Day on Saturday, enjoying native dance, Hawaiian hula and hip-hop performances. Thanks to our partners who helped bring USA House to life: Utah Office of Tourism, Travel Nevada, Travel Oregon, ESPN, Visit California, Visit Anaheim, Visit Greater Palm Springs, Delta Air Lines, Jackson Family Wines.

And that's a wrap on Brand USA Travel Week U.K. & Europe 2024! 🎉 What an incredible week it's been! From insightful sessions and networking to discovering new ways to connect travelers to the diverse destinations across the U.S. through one-on-one appointments, this year's event was a record-breaking success! Check out several of the keynote and enrichment sessions from the week featured on #BrandUSATalksTravel 🔗 https://lnkd.in/dJb853qm. #BrandUSA #DestinationMarketing

This year’s #BrandUSATravelWeek is setting a new record with over five thousand one-on-one meetings between U.S. travel industry partners and international travel trade and media representatives! “We're an emerging market for travel trade, so this is the first time I’ve been at Travel Week and it’s been incredibly valuable... We’re really excited about the 100th anniversary of Route 66 in 2026, and we just hired representation in the U.K., so it’s great to be here to talk about all our plans for that. Having a presence is so important for every state, and we're really grateful to be working with Brand USA." — Holly Marquez, Travel Trade Program Coordinator, New Mexico Tourism Department These strategic appointments are designed to help drive international travel to the United States and create opportunities for collaboration, innovation, and growth across the tourism sector. #BrandUSA #DestinationMarketing

The #EnrichmentSeries at Travel Week 2024 is in full swing. Catch a few highlights and discover how these sessions are driving innovation and growth in the U.S. international inbound travel industry. Read more ⬇️ #BrandUSATravelWeek