Gen Z marketers share what brands are catching their eye, what campaigns are standing out and how they are spending their money this holiday season. Panelists include Alanis Castro-Pacheco, a member of Berns Communications Group’s The Z Suite; Erifili Gounari, founder and CEO of social media agency THE Z LINK; and Alyssa Lyles, media relations manager at SHEIN. Submit your questions ahead of the live: https://bit.ly/4fQ3Fe0
About us
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Â Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. Â From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
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685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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Wendy’s reaps its Spongebob rewards and Home Depot gets a sales boost—plus, why it was a bad week for Lunchables, Freevee and, of course, Mattel.
Marketing winners and losers of the week
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Register for this Webcast with Clinch and Canvas Worldwide to see how to leverage modern technology to improve productivity throughout your whole campaign workflow, and create more successful advertising campaigns with a creative approach that will maximize your media plan. Register for this webcast today! Made possible by Clinch. #ad https://lnkd.in/gzWB6HYU
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Marketers are finding new agencies on LinkedIn, aiming to save time and money by skipping the traditional pitch process.
How Feastables and Heineken are using LinkedIn to find new agency partners
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Why publishers with lists are saying audience, not content, is the new ‘king’ #ad Read more from our Publishing Partner, Ezoic. https://lnkd.in/eAVhumnR
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Weber Shandwick launches new unit, Principal finds a new media AOR and WongDoody makes leadership moves.
Agency news you need to know this week
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🆠Calling all creative agencies and brands! Ad Age and TikTok present the "Best Use of TikTok" award, celebrating campaigns that exemplify creative excellence and make a cultural and commercial impact. 🎥 Eligibility: Campaigns, videos or actions that ran on TikTok between Jan. 1, 2024 – Dec. 31, 2024 💰 Cost to enter: FREE! Submit your best TikTok work and show how your creativity set the standard. Ready to make your mark? 👉 Enter now! https://lnkd.in/eTZJHbkb
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Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service.
Amazon to close its Freevee ad-supported streaming TV service
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Disney posted fiscal fourth-quarter sales and profit that beat Wall Street estimates and forecast earnings growth for the next three years.
Disney profit beats expectations as movies, streaming gain
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