When pitching 3D modeling to non-tech executives, I focus on how it enhances visual storytelling, speeds up product development, and improves decision-making. I explain how 3D models can bring concepts to life, allowing teams to visualize and refine designs before production. I also highlight cost savings by reducing physical prototypes and improving marketing with compelling, realistic visuals that engage clients.

Looking for information is a killer. No one knows what the latest situation is. And when you do find someone who knows their verbal explanations confuse you even more. A picture is worth a thousand words. And a 3d model is worth even more. Even a complete layman gets acquainted with it within minutes. And everybody is on the same page. When you look at a 2D drawing and then look at a 3D model you can immediately note the difference. The first needs concentration and careful analysis. The second needs just a glance.

Many decision makers are deterred by the cost of the software. This is a grave mistake. A good software will pay for itself many times over. Its the constant and relentless salaries which bring business down on their knees. Good software can allow you get much more business with the same team. And its not just a 10% or 15% increase in productivity. Its hundreds of percent points. This cant be ignored by hiding behind the excuse of ignorance. The decision needs to be immediate and it needs to be firm. The companies which are not switching to 3d modeling will cease to exist. Its that critical.

Humans will be humans. Even experts cant recall their best solutions every single time. When you look at projects done by experts you can still see their inconsistencies over time. But when you have a model which is "specification driven" you get consistent results across the board. Even the fresh graduates produce work which resembles the work of seasoned professionals. This is not to be taken lightly. The quality which can be achieved by across the board consistency will be remarkable. All you need it to set up the company standards and the best minds should do that. Once that is done, the rest becomes a walk in the park.